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2017
Social media networks have become essential to the modern business world, and are especially a new channel for firms to connect with their clients and to establish a social customer relationship. Pharmaceutical firms can engage with health professionals and patients providing information and also obtaining feedback and referrals for online communities.
Tiago Costa +4 more
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Social media networks have become essential to the modern business world, and are especially a new channel for firms to connect with their clients and to establish a social customer relationship. Pharmaceutical firms can engage with health professionals and patients providing information and also obtaining feedback and referrals for online communities.
Tiago Costa +4 more
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Market incentives and pharmaceutical innovation
Journal of Health Economics, 2008I study the impact of the Orphan Drug Act (ODA), which established tax incentives for rare disease drug development. I examine the flow of new clinical drug trials for a large set of rare diseases. Among more prevalent rare diseases, the ODA led to a significant and sustained increase in new trials.
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2019
This chapter reviews the evolution of low-cost, generic drug programs in Peru within the context of the whole pharmaceuticals market, including the importation and domestic production of pharmaceuticals. Pharmaceutical production in Peru began in the late 1940s, and by 1960, several pharmaceutical plants supplied about 15 percent of the total amount of
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This chapter reviews the evolution of low-cost, generic drug programs in Peru within the context of the whole pharmaceuticals market, including the importation and domestic production of pharmaceuticals. Pharmaceutical production in Peru began in the late 1940s, and by 1960, several pharmaceutical plants supplied about 15 percent of the total amount of
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PharmacoEconomics, 1996
The National Health Service (NHS) accounts for more than 98% of the UK prescription medicines market, which is the sixth largest pharmaceutical market in the world. Most of this market is driven by the UK's approximately 35,000 general practitioners (GPs). It is an open market, with most leading foreign pharmaceutical companies having a strong presence.
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The National Health Service (NHS) accounts for more than 98% of the UK prescription medicines market, which is the sixth largest pharmaceutical market in the world. Most of this market is driven by the UK's approximately 35,000 general practitioners (GPs). It is an open market, with most leading foreign pharmaceutical companies having a strong presence.
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DIGITAL PHARMACEUTICALS MARKETING
Digital pharma marketing leverages digital technologies and platforms to promote pharmaceutical products and engage with healthcare professionals and patients. The pharmaceutical sector has seen a shift thanks to the development of digital marketing, which has given rise to new methods of reaching and interacting with target audiences, such as online ...Vaishnavi.V. Patil +4 more
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2006
Iran is a developing country in Middle East which has experienced some political and economical turbulence during the past decades. Government of Iran, after the 1979 Islamic revolution, has devoted considerable resources on national health, including the pharmaceutical sector.
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Iran is a developing country in Middle East which has experienced some political and economical turbulence during the past decades. Government of Iran, after the 1979 Islamic revolution, has devoted considerable resources on national health, including the pharmaceutical sector.
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Marketing of Pharmaceutical Products
2000The notion of ‘marketing’ is applied in varying economic contexts, character-izing - The company attitude towards the market - Specific practical company tasks - A discipline of economics These differing contents to the notion of ‘marketing’ are complementary.
Heidi Fuchs, Hansjörg Schlegel
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Marketing and Pharmaceutical Development
Journal of Drug Issues, 1992New pharmaceuticals are developed in response to therapeutic need, scientific feasibility, and market demand. As research and development (R&D) decision processes becomes more sophisticated, marketing input plays a greater role in these decisions. Industry-financed R&D is dependent on basic research financed by government.
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Thermally modulated lithium iron phosphate batteries for mass-market electric vehicles
Nature Energy, 2021Xiao-Guang Yang +2 more
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