Results 281 to 290 of about 999,441 (354)
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Journal of Global Marketing, 2023
This study investigates the relationships among Corporate Social Responsibility (CSR), advertising intensity, and performance in different national philanthropic environments. National philanthropic environment is defined as the propensity of a nation to
A. Semenov, Arilova A. Randrianasolo
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This study investigates the relationships among Corporate Social Responsibility (CSR), advertising intensity, and performance in different national philanthropic environments. National philanthropic environment is defined as the propensity of a nation to
A. Semenov, Arilova A. Randrianasolo
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International Journal of Advertising, 2022
Research concerning the relationship between advertising intensity and corporate social responsibility has yielded mixed results. Some scholars have found a positive link, supporting a complementary perspective, while others have found a negative link ...
A. Semenov, Arilova A. Randrianasolo
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Research concerning the relationship between advertising intensity and corporate social responsibility has yielded mixed results. Some scholars have found a positive link, supporting a complementary perspective, while others have found a negative link ...
A. Semenov, Arilova A. Randrianasolo
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Journal of International Marketing, 2021
International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace.
Arilova A. Randrianasolo, A. Semenov
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International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace.
Arilova A. Randrianasolo, A. Semenov
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Journal of Product & Brand Management
Purpose This study aims to investigate how philanthropic corporate social responsibility activities of financially distressed brands influence customer citizenship behaviour. It examines the mediating roles of corporate social responsibility support and
Yuchen Zhang +2 more
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Purpose This study aims to investigate how philanthropic corporate social responsibility activities of financially distressed brands influence customer citizenship behaviour. It examines the mediating roles of corporate social responsibility support and
Yuchen Zhang +2 more
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Business Ethics and Leadership
Corporate Social Responsibility (CSR) is a fundamental element in modern corporate strategies, as it promotes sustainability and ethical commitment toward society.
Samia Serhane
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Corporate Social Responsibility (CSR) is a fundamental element in modern corporate strategies, as it promotes sustainability and ethical commitment toward society.
Samia Serhane
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Social Behavior and Personality: An international journal, 2019
In this study we examined whether philanthropic corporate social responsibility (PCSR) has a positive influence on consumer attitudes and brand preference, and if this, in turn, positively affects customer citizenship behavior.
Jinsoo Hwang, Sun-bai Cho, Woohyoung Kim
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In this study we examined whether philanthropic corporate social responsibility (PCSR) has a positive influence on consumer attitudes and brand preference, and if this, in turn, positively affects customer citizenship behavior.
Jinsoo Hwang, Sun-bai Cho, Woohyoung Kim
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The public’s philanthropic response to disaster: plus ça change ?
2023Philanthropic responses to disasters are neither new nor uniform. This chapter tells the stories of some 19th- and early 20th-century philanthropic responses to disasters, covering a range of types of disaster and including some disasters that attracted no/little philanthropic response.
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The influence of lean thinking on philanthropic organisations' disaster response processes
Journal of Humanitarian Logistics and Supply Chain Management, 2022PurposeThis paper aims to reveal the philanthropy landscape processes for dealing with disasters and examine the influence of lean thinking in managing philanthropy for disasters. It sought to leverage continuous improvement and maximise disaster response and humanitarian logistics efficiency.Design/methodology/approachA sequential quantitative ...
Keratiloe Mogotsi, Fanny Saruchera
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Applying lean thinking for disaster responses: The case of philanthropic organisations
International Social Science Journal, 2022Abstract Disaster response by philanthropy has faced numerous challenges flagged in the literature, including duplication of efforts, inefficiencies, waste, and inadequate goal achievements. However, there is little literature on how to organise philanthropic acts in the face of disasters.
Keratiloe Mogotsi +2 more
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Exploring the geography of corporate philanthropic disaster response
Journal of Business Ethics, 2009In recent years, major disasters have figured prominently in the media. While corporate response to disasters may have raised corporate philanthropy to a new level, it remains an understudied phenomenon. This article draws on comparative research on corporate social responsibility (CSR) and corporate philanthropy to explore the geography of corporate ...
Muller, AR, Whiteman, Gail
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