Results 211 to 220 of about 7,178 (289)

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

Increased cerebrospinal fluid YKL-40 concentration in hip fracture patients with delirium. [PDF]

open access: yesBrain Commun
Berntsen T   +15 more
europepmc   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee   +2 more
wiley   +1 more source

A system capable of verifiably and privately screening global DNA synthesis. [PDF]

open access: yesNatl Sci Rev
Baum C   +30 more
europepmc   +1 more source

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Beyond the Classroom at Dallas College: Documenting a Framework for Student Parents’ College Success

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT Student parents make up a substantial share of community college enrollment, yet the support that exists is often dispersed across offices. In this article, we review and summarize research on the importance of student services for community college student parents.
Xiaodan Hu   +2 more
wiley   +1 more source

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