Results 241 to 250 of about 44,079 (311)

Identity‐Based Autonomy and Its Impact on Connections With Identity‐Linked Products and Brands

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT We introduce a new characteristic of identity into the identity‐based consumer behavior literature called identity‐based autonomy: the autonomy (i.e., freedom from others' influence) versus heteronomy (i.e., real or perceived external influence) that people feel when enacting an identity.
Keri L. Kettle   +2 more
wiley   +1 more source

Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi   +3 more
wiley   +1 more source

Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Mountaineering is arguably one of the most dangerous recreational challenges an individual may ever choose to undertake, yet millions of people annually venture above 8000 feet to challenge themselves in pursuit of personal goals, ideals, and support of individual values.
Kenneth Bates   +3 more
wiley   +1 more source

200 years of KIT/TH Karlsruhe, 125 Years of Polymer Science in Karlsruhe: The Place Where Staudinger's Polymer Research Started

open access: yesMacromolecular Rapid Communications, EarlyView.
Several aspects of the history of polymer science in Karlsruhe are presented. Over the last 125 years, very famous polymer scientists worked as professors in Karlsruhe, for example: Hermann Staudinger, Leo Ubbelohde, Hermann Franz Mark, and Werner Kuhn. These and other researchers are portrayed. Scientists working in Karlsruhe contributed substantially
Manfred Wilhelm
wiley   +1 more source

Linguistic manoeuvres: obstetric violence camouflages harm and loss of consent from birth. [PDF]

open access: yesMed J Aust
Ananthram H   +5 more
europepmc   +1 more source

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