Results 111 to 120 of about 201,149 (355)

The role of place branding and image in the development of sectoral clusters: the case of Dubai [PDF]

, 2016
This paper contextualizes how place branding and image influence the development of Dubai’s key sectoral clusters, including the key determinants of growth and success under the impression of Porter’s cluster theory.
A Billmeier, A Langley, A Lucarelli, A Malmberg, A Nagashima, A Rao, A Ries, AD Tasci, AM Riege, APFH Alvi, B Rettab, Bang Nguyen, C Blain, C Campaniaris, C Narayana, C Ryan, CM Weible, D Bertaux, D Gertner, DM Kaplan, E Gummesson, EC Hirschman, G Guest, G Hankinson, G Warnaby, GA Churchill, H Sjodin, J Quelch, JA Garcia, JF Contractor, JM Morse, John Creswell, K Dinnie, K Hafeez, K Hafeez, K Hafeez, K Nabeshima, Keith Dinnie, KHA Keoy, Khalid Hafeez, KL Keller, LA Cai, M Akotia, M Boisen, M Cleveland, M Delgado, M Kenny, M Thorpe, M Urde, MB Miles, ME Porter, ME Porter, N Che-Ha, N Morgan, N Papadopoulos, NK Prebensen, O Wagner, P Foroudi, P Kotler, P-K Wong, Pantea Foroudi, R Basant, RK Yin, S Askegaard, S Baloglu, S Bose, S Nandan, S Vasudevan, S Yusuf, S Zenker, SA Rosenfeld, Sanjai K Parahoo, T Bornhorst, T Chen, T Moilanen, Y Fan   +75 more
core   +2 more sources

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)

Edutech, 2017
The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti, Evi Novianti, Centurion C. Priyatna   +2 more
doaj   +1 more source

My City - My Brand: The Role of Residents in Place Branding [PDF]

, 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications 'translating' insights, methods and tools from corporate branding theory to places and cities in particular ...
Braun, Erik, Kavaratzis, Mihalis, Zenker, Sebastian   +2 more
core  

Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand [PDF]

, 2019
Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible.
Leal Rodríguez, Antonio Luis, Sanchís Pedregosa, Carlos, Vázquez-Martínez, Ulpiano J.   +2 more
core   +3 more sources

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]

This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Alberto Maydeu Olivares, Fabrizio Cesaroni, Han Chiang Ho, Nora Lado   +3 more
core  

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Agribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara, Luis A. Millán‐Tudela   +3 more
wiley   +1 more source

New-Age Branding and the Public Sector [PDF]

, 2010
{Excerpt} Branding is a means to identify a company’s products or services, differentiate them from those of others, and create and maintain an image that encourages confidence among clients, audiences, and partners. Until the mid-1990s, brand management—
Serrat, Olivier
core   +1 more source

Place brand building in Baku : Place branding

, 2017
Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for ...
openaire   +1 more source