Results 121 to 130 of about 201,149 (355)

How Does Cultural and Colonial Heritage Affect Optimal Branding Strategies? Evidence From the Rice Sector in Senegal

open access: yesAgribusiness, EarlyView.
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley   +1 more source

Place Branding and Local Development

open access: yesFuori Luogo, 2022
Paola de Salvo   +3 more
doaj   +1 more source

Place marketing and place branding : a systematic (and tentatively exhaustive) literature review [PDF]

open access: yes, 2016
This paper presents a systematic and complete overview of the scientific literature in the field of place marketing and place branding research.
Vuignier, R.
core   +2 more sources

The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee

open access: yesAgribusiness, EarlyView.
ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun   +2 more
wiley   +1 more source

Place-Branding and the Public Realm: a Typological Study of Public Spaces at Yas Island, Abu Dhabi [PDF]

open access: yes, 2015
As cities worldwide compete to attract human resources and investment, Place Branding has emerged as a key urban development strategy. With the growing importance of tourism as a basis for building and diversifying the economy, Place Branding has played ...
Mishra, Anamika, Okeil, Ahmad
core  

Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade

open access: yesAgribusiness, EarlyView.
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley   +1 more source

Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]

open access: yes, 2014
The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
core  

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

open access: yesAgribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project

open access: yesتحقیقات بازار یابی نوین, 2012
While it seems there are just very few studies on branding process of mega projects of entertainment, residential, tourism and sport, branding is one of the most vital factors in these types of projects. In this paper an attempt has been made to devise a
Ali Divandari, Amir Ekhlassi
doaj   +2 more sources

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