Results 141 to 150 of about 201,149 (355)
Estrategia de medios y place branding en la region transnacional europea de Öresund [PDF]
, 2014 The aim is firstly to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists.
Falkheimer, Jasper
core +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
The Social Role of Design on Collaborative Destination Branding: Creating a new journey, a new story for the Waterfall Way, New South Wales, Australia [PDF]
, 2009 This paper suggests that collaborative design can be an effective tool to promote social change. A co-design methodology and the results of its application in branding the Waterfall Way (New South Wales, Australia) as an eco- and nature-based tourism ...
Haworth, Robert J +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley +1 more source
The importance of heritage on the overall perceived image of a place: Barcelona seen by its residents [PDF]
, 2015 Place branding literature generally defines heritage as a major attribute that composes place brands. Moreover, the concept of heritage is deeply connected to place identity, to the point that some authors describe it as its DNA.
Compte-Pujol, M.
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION
, 2019 Victor-Alexandru Briciu +2 more
openalex +1 more source
Developing a sustainable nation brand: a study of Sri Lanka [PDF]
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
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