Results 151 to 160 of about 201,149 (355)
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
Place branding: A communication perspective
Communication & Society (Formerly Comunicación y Sociedad), 2018 José Fernández-Cavia +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions [PDF]
, 2022 Athena Yiannakou +4 more
openalex +1 more source
PENDEKATAN KONSEPTUAL PLACE MARKETING DAN PLACE BRANDING DALAM DESTINATION BRANDING
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi, 1970 Pertumbuhan destination di beberapa kota di dunia saat ini, mendorong adanya tingkat persaingan yang begitu kuat dalam menarik wisatawan, investor, perusahaan, ataupun sumber daya manusia. Hal ini menempatkan place marketing dan place branding sebagai suatu konsep strategi dalam rangka membangun tempat menjadi merek dan mempromosikannya kepada audiens ...
openaire +3 more sources
Agribusiness, EarlyView.ABSTRACT The Mekong Delta (MKD), Vietnam has achieved high rice productivity through rapid intensification. However, this progress has led to environmental degradation and adverse economic and health effects. To mitigate these challenges, sustainable agricultural practices (SAPs) have been promoted.
Nguyen Thi Thu Hien +5 more
wiley +1 more source
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Ekonomski Vjesnik, 2015 In the globalising landscape of higher education more and more universities are going international. These universities are facing growing competition, especially in enrolling international students. International competition forces them to use marketing
Gábor Rekettye, Gyöngyi Pozsgai
doaj