Defining Place Branding through Local and National Identity and National Stereotypes
From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
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This paper presents the issues of place and attachment to place. The aim of the article is to determine the level of knowledge among the academic community of the university building in which they study or work and its surrounding area, in the context ...
Witold Warcholik
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Retrofitting and renovation of worn-out textures, re-creation or rupture of identity [PDF]
This research paper is about the solutions of giving identity to architectural spaces, strengthening the sense of belonging of the residents to their place of living and as a result, expanding their sense of participation in the implementation of plans ...
Mohammadibrahim Mazhari
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Family Identity, Place Identity, and Chinese Farmers’ Environment-Friendly Production Behavior
In response to the sustainable development goal of agriculture put forward by the United Nations, countries have introduced a series of agricultural environmental protection policies.
Hao Li, Tiantian Li, Wei-Yew Chang
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Color Visual Communication to Create Brand Space Identity in Interior Design
Color is one of the most dominant tools for designing compelling environments. It holds aesthetic value and has significance when assessing design elements.
Dalia Mohamed Ezzat Selim +1 more
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Constellations of identity: place-ma(r)king beyond heritage [PDF]
This paper will critically consider the different ways in which history and belonging have been treated in artworks situated in the Citadel development in Ayr on the West coast of Scotland. It will focus upon one artwork, Constellation by Stephen Hurrel,
Aldous T +33 more
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The Impact of the Four-Dimensional Components of Place Attachment on Students' Place Satisfaction with the University (Case Study: Faculty of Engineering at Ayatollah Boroujerdi University) [PDF]
Despite the significance of place attachment for university students, due to its impacts on academic performance, emotional well-being, and interpersonal relationships, no research has yet been conducted on the relationship between the four components of
Sepideh Paymanfar
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Local understandings and global challenges: exploring sense of place in sustainability transitions
The sustainability transitions literature acknowledges the importance of place for building a more sustainable world. Although some researchers have studied place analytically and made contributions toward developing sustainable communities across the ...
Carson Balestreri +3 more
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This study investigates the mechanism of how sensory experiences influence visitors’ digital engagement with a destination through establishing a strong bond and identification between a destination and tourist utilizing a two-step process.
Jin Ai, Ling Yan, Yubei Hu, Yue Liu
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A Study on the Effect of Perceived Nostalgia on Place Attachment [PDF]
Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them.
Mohsen Akbari +2 more
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