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A framework of place branding, place image, and place reputation: antecedents and moderators [PDF]
Qualitative Market Research: An International Journal, 2016 Purpose – This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further ...
Foroudi, Mohammad M. +4 more
core +4 more sources
Improving place reputation: Do an open place brand process and an identity-image match pay off?
Cities, 2018 This article explores how place reputation is affected by two strategies that are frequently incorporated in a strategic place branding framework. The first strategy is stimulating an open place brand process in which there are more than enough opportunities for an open debate and discussion in the process of developing and implementing a place brand ...
Braun, E +3 more
openaire +3 more sources
Close to the ‘local cool’: creative place reputation in Dutch ‘ordinary cities’ [PDF]
Creative Industries Journal, 2019 textabstractCreative workers have a tendency to co-locate in creative places, and their locational decision-making processes have been the topic of numerous studies. Yet, the vast majority of research has traditionally focused on the quintessential creative cities and metropolises.
Wijngaarden, Yosha +2 more
openaire +2 more sources
Journal of Business Venturing, 2021 We argue that existing measures of entrepreneurial self-efficacy (ESE) are underspecified in the context of tight-knit communities, where personal reputation plays a major role. We propose a new place-based ESE dimension that measures assessment by individuals of their ability to elicit respect from their community.
Helen, Pushkarskaya +3 more
openaire +3 more sources
The impact of word of mouth and university reputation on student decision to study at university [PDF]
Management Science Letters, 2018 This study aims to analyze the influence of word of mouth and university reputation on student decision to study at faculty of economics at the Universitas Islam Sumatera Utara (UISU), Indonesia.
Dedy Ansari Harahap +3 more
doaj +2 more sources
Conflicting interests: Critiquing the place of “institutional reputation” in research ethics reviews
Aporia, 2020 Going through Research Ethics Boards (REB) and being held accountable to the highest ethical standards to conduct research with human subjects is commonplace.
Jean Daniel Jacob, Thomas Foth
doaj +2 more sources
DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
doaj +2 more sources
Bad reputation – bad reality? The intertwining and contested images of a place
Fennia: International Journal of Geography, 2001 In the early 1990s, prostitution became a visible element in Helsinki and caused a big stir in the Finnish media. Street prostitution became concentrated in a densely-built-up residential area north of the city centre. The prostitution debate stigmatised
Sirpa Tani
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Evolution of cooperation driven by reputation-based migration. [PDF]
PLoS ONE, 2012 How cooperation emerges and is stabilized has been a puzzling problem to biologists and sociologists since Darwin. One of the possible answers to this problem lies in the mobility patterns. These mobility patterns in previous works are either random-like
Rui Cong +3 more
doaj +1 more source
Destination Brands: Managing Place Reputation (Book Review)
Enlightening Tourism: A Pathmaking Journal, 2011 Takamitsu Jimura
doaj +1 more source