Results 21 to 30 of about 63,295,508 (292)

Importancia del plan de marketing y de las redes sociales en la mejora del posicionamiento del municipio de Tepatlaxco, Veracruz, México

e-Ciencias de la Información
El objetivo de la investigación es analizar la importancia de un plan de marketing digital y su correspondiente seguimiento para la mejora del posicionamiento de una entidad gubernamental, esto, a partir del uso de redes sociales.
Yesenia Castillo Galvan, Oscar Yahevh Carrera Mora, Saulo Sinforoso Martínez   +2 more
doaj   +1 more source

Identification of a Shiga toxin A‐derived peptide internalized into Gb3 receptor‐bearing cells via interaction with the Shiga toxin B subunit

FEBS Letters, EarlyView.
The process of internalization of the Shiga toxin A subunit via formation of a complex with the Shiga toxin B subunit, which specifically binds to the Gb3 receptor. The peptide is designed to act as a carrier of drugs into cancer cells. Here, we explored the potential of peptides derived from the catalytic A subunit of Shiga toxin (STxA) to be drug ...
Giulia Opassi, João C. Encarnação, Valeria Napolitano, Grzegorz Dubin, Grzegorz Popowicz, Karl Andersson, U. Helena Danielson   +6 more
wiley   +1 more source

Pharmaceutical Marketing Plan Ser~Relax and Ser~Fin

, 2023
Este trabajo presenta un plan de marketing para el lanzamiento de dos productos farmacéuticos. Ser~Relax y Ser~Fin en el mercado Colombiano. Estos productos desarrollados por Colpharma, son medicamentos antidepresivos basados en la molécula sertralina ...
Acosta Zarabanda, Luisa Fernanda, Mauledoux Monroy, Jorge Alejandro, Vizcaíno Picón, Jorge André, Acuña García, Mateo   +3 more
core  

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

FEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell, Cassy Ross, Panagiota S. Filippou, Bruno Silvester Lopes, Dominic Gilchrist, Paul Dean, Kamar Ameen‐Ali, Tora K. Smulders‐Srinivasan, Ahmad A. Khundakar   +8 more
wiley   +1 more source

Structural and biochemical insights into the thermostable esterase Ta0887 from Thermoplasma acidophilum

FEBS Open Bio, EarlyView.
In this study, a novel esterase from the thermoacidophilic archaeon Thermoplasma acidophilum was biochemically and structurally characterized. Our results demonstrate that Ta0887 is a highly thermostable esterase that preferentially hydrolyzes p‐nitrophenyl hexanoate and possesses an α‐helical cap domain that likely contributes to its substrate ...
Alejandro Delgado‐Rey, Miriam Livier Llamas‐García, Gabriela M. Montero‐Morán, Leticia Santos, Samuel Lara‐González   +4 more
wiley   +1 more source

Plan de marketing para el posicionamiento regional universitario

Saber, Ciencia y Libertad, 2017
Considerando la importancia que reviste para una institución de educación superior el fomento de su imagen, la presente investigación evalúa el nivel de reconocimiento de la Universidad Pontificia Bolivariana, seccional Palmira, respecto a sus rivales ...
Alain Castro Alfaro, Lino Antonio Mercado León, Miguel Ángel Londoño Ossa, Andrés Dario Hoyos Arango   +3 more
doaj   +1 more source

GESTIÓN DEL MARKETING DIGITAL EN ORGANIZACIONES TURÍSTICAS

Visión de Futuro, 2022
El marketing digital ha modificado la forma de operar de los negocios a nivel internacional, teniendo en cuenta el auge que ha alcanzado el uso de las tecnologías de la información y las comunicaciones.
Noel Fernández Cueria, Elizabeth del Carmen Pérez Ricardo, Justa Ramona Medina Labrada, Katia Zucel Coronado Provance, Francisco Fidel Feria Velázquez   +4 more
doaj   +1 more source

Fluorination: A strategy to tune the interactions of molecules and nanoscale systems with biological matter

FEBS Open Bio, EarlyView.
This minireview explores fluorination as a key strategy to optimize therapeutic molecules and nanocarriers. By incorporating different fluorinated motifs—from single atoms to linear and branched chains—drug delivery, cellular uptake, and colloidal stability can be improved and fine‐tuned.
Martina Beccalli, Beatrice Lucia Bona, Francesca Baldelli Bombelli   +2 more
wiley   +1 more source

Plan de marketing digital propuesto para un hotel ubicado en una ciudad pequeña. Caso Hotel Camino de la Sal.

Turismo, Desarrollo y Buen Vivir. Revista de Investigación de la Ciencia Turística-RICIT, 2023
En el mundo cada vez más conectado de hoy, los pequeños hoteles deben aprovechar el marketing digital para aumentar su visibilidad y atraer a una audiencia diversa. Sin embargo, muchos empresarios del sector turístico y hotelero se enfrentan a retos como
Daissy Moya Sánchez, Jhony Alejandro Cuevas Pinzón   +1 more
doaj   +2 more sources

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin, Binbin Xue, Dewei Xie, Jia Li, Juyuan Pan, Lanbing Zhu, Qiaowen Tong, Jing Lin, Ruofan Zhu, Xu Zhang, Junhui Xia, Xiang Li   +11 more
wiley   +1 more source