Results 121 to 130 of about 10,225 (136)

A PLS –SEM Approach to the UTAUT Model: The Case of Mauritius [PDF]

open access: yesAnnals of Social Sciences & Management Studies, 2020
openaire   +1 more source

PLS-SEM algorithm in Brand Equity Component

2021 3rd International Electronics Communication Conference (IECC), 2021
The overall goal of this paper is to use Smartpls Software to investigate the effects of brand equity components on purchasing intentions by PLS-SEM. PLS-SEM algorithm in Smartpls 3.2.7 for analyzing statistics. The study was conducted in Ho Chi Minh City, Vietnam. The results showed that there is a noticeable positive relationship between brand equity
Nguyen Thi Ngan, Bui Huy Khoi
openaire   +2 more sources

S-commerce: perception analysis using PLS-SEM

International Journal of Business and Globalisation, 2020
Social networks on the internet by the advancement of Web 2.0 technologies develop new ideas for companies. This is mostly because of the development of social networking sites, which has also developed e-commerce. The current growth in e-commerce opened a new stream, entitled social commerce, which is using social technologies to form an environment ...
Kamaljeet Kaur, Satinder Kumar
openaire   +2 more sources

Social Entrepreneurial Intention: A PLS-SEM Approach

2021
The aim of this paper is to examine the effects of perceived desirability and perceived feasibility on social entrepreneurial intention and the moderating role of culture. The study on culture as a moderator is still limited and this study can provide a better explanation regarding the moderating impact of culture.
Noorshella Che Nawi   +3 more
openaire   +2 more sources

How to Apply Necessary Condition Analysis in PLS-SEM

2023
Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the
Richter, Nicole Franziska   +5 more
openaire   +2 more sources

PLS-SEM: Looking Back and Moving Forward

Long Range Planning, 2014
This article introduces and motivates an exchange of thoughts on the paper by Edward E. Rigdon in the first of two Long Range Planning special issues on partial least squares structural equation modeling (PLS-SEM) in strategic management published in 2012 and 2013.
Sarstedt, Marko   +2 more
openaire   +3 more sources

Structural model robustness checks in PLS-SEM

Tourism Economics, 2019
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the ...
Marko Sarstedt   +5 more
openaire   +2 more sources

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