Results 211 to 220 of about 28,318 (260)

PLS-SEM algorithm in Brand Equity Component

2021 3rd International Electronics Communication Conference (IECC), 2021
The overall goal of this paper is to use Smartpls Software to investigate the effects of brand equity components on purchasing intentions by PLS-SEM. PLS-SEM algorithm in Smartpls 3.2.7 for analyzing statistics. The study was conducted in Ho Chi Minh City, Vietnam. The results showed that there is a noticeable positive relationship between brand equity
Nguyen Thi Ngan, Bui Huy Khoi
openaire   +1 more source

PLS-SEM: Indeed a Silver Bullet

Journal of Marketing Theory and Practice, 2011
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM).
Hair, Joseph F., Jr.   +2 more
openaire   +2 more sources

How to Apply Necessary Condition Analysis in PLS-SEM

2023
Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the
Richter, Nicole Franziska; id_orcid 0000-0002-1278-176X   +5 more
openaire   +2 more sources

Model specification issues in PLS-SEM

Journal of Hospitality and Tourism Technology, 2018
Purpose Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM), including the choice of software and algorithm for PLS model estimation.
Deepak S. Kumar, Keyoor Purani
openaire   +1 more source

Social Entrepreneurial Intention: A PLS-SEM Approach

2021
The aim of this paper is to examine the effects of perceived desirability and perceived feasibility on social entrepreneurial intention and the moderating role of culture. The study on culture as a moderator is still limited and this study can provide a better explanation regarding the moderating impact of culture.
Mohd Nazri Zakaria   +3 more
openaire   +1 more source

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