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PLS-SEM algorithm in Brand Equity Component
2021 3rd International Electronics Communication Conference (IECC), 2021The overall goal of this paper is to use Smartpls Software to investigate the effects of brand equity components on purchasing intentions by PLS-SEM. PLS-SEM algorithm in Smartpls 3.2.7 for analyzing statistics. The study was conducted in Ho Chi Minh City, Vietnam. The results showed that there is a noticeable positive relationship between brand equity
Nguyen Thi Ngan, Bui Huy Khoi
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Structural model robustness checks in PLS-SEM
Tourism Economics, 2020 Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry.
Marko Sarstedt +2 more
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PLS-SEM: Indeed a Silver Bullet
Journal of Marketing Theory and Practice, 2011Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM).
Hair, Joseph F., Jr. +2 more
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How to Apply Necessary Condition Analysis in PLS-SEM
2023Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the
Richter, Nicole Franziska; id_orcid 0000-0002-1278-176X +5 more
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วิธีรายงานผลการศึกษาของตัวแปรสร้างลำดับที่สองของ PLS-SEM
2020จุฬาลงกรณ์ธุรกิจปริทัศน์, 42, 165, 39 ...
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Model specification issues in PLS-SEM
Journal of Hospitality and Tourism Technology, 2018Purpose Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM), including the choice of software and algorithm for PLS model estimation.
Deepak S. Kumar, Keyoor Purani
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Social Entrepreneurial Intention: A PLS-SEM Approach
2021The aim of this paper is to examine the effects of perceived desirability and perceived feasibility on social entrepreneurial intention and the moderating role of culture. The study on culture as a moderator is still limited and this study can provide a better explanation regarding the moderating impact of culture.
Mohd Nazri Zakaria +3 more
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A PLS-SEM Approach to Technology-Enhanced EFL Writing
2020 IEEE International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 2020This paper aims to examine game-based learning assisted by Google Classroom in EFL writing course. By facilitating effective participation for teachers and students, Google Classroom is improving to be a mature teaching console in initiating learning strategies, enhancing learning effects and leveraging online teaching resources.
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2017
Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- und sozialwissenschaftlichen Forschung als geeignetes Verfahren zur Schätzung von Kausalmodellen behauptet. Dank der Anwenderfreundlichkeit des Verfahrens und der vorhandenen Software ist es inzwischen auch in der Praxis etabliert.
Hair, Joseph F. +5 more
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Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- und sozialwissenschaftlichen Forschung als geeignetes Verfahren zur Schätzung von Kausalmodellen behauptet. Dank der Anwenderfreundlichkeit des Verfahrens und der vorhandenen Software ist es inzwischen auch in der Praxis etabliert.
Hair, Joseph F. +5 more
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In today's digital world, micro-influencers have significant sway over customers' purchasing decisions. In order to develop useful content that attracts customers and encourages them to connect with micro-influencers, marketers have deliberately cooperated with them as brand endorsers. This collaboration has led to brand evangelism.
Faisal Ahmed Khan +4 more
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Faisal Ahmed Khan +4 more
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