Results 21 to 30 of about 1,091,570 (294)

A Review of the Use of PLS-SEM in Neuromarketing Research

Index Comunicación, 2023
Una parte importante en las investigaciones en neuromarketing es la metodología utilizada para el análisis estadístico con el fin de comprender, explicar y predecir el comportamiento de los consumidores. Esta investigación analiza el uso del método PLS-SEM en este ámbito.
Margalina, Vasilica Maria, Jiménez Sánchez, Álvaro, Ehrlich, Janna   +2 more
openaire   +3 more sources

PLS-SEM

, 2023
These data are related to a research on how to use PLS in sports management ...
Mojtaba Rajabi (12493858)
core   +1 more source

PLS-SEM.

, 2022
PLS-SEM.
Muhammad Azeem Ashraf (11253087), Xie Yi (11984347), Jin Ning (12530741), Javed Iqbal (2121922), Ruihua Chen (601853), Zahid Imran (12530744), Shahnaz Perveen (5077730)   +6 more
core   +1 more source

The Analysis of Internet Service Provider (ISP) Service Quality to Maintain Customer Loyalty in The B2B Market

OPSI, 2023
The use of an internet network in an organization cannot be divorced from the numerous types of challenges that occur inside it, particularly those connected to network service quality., In addition, the high demand for service users has become a severe ...
Andhika Mayasari, Fatma Ayu Nuning Farida Afiatna, Sumarsono Sumarsono   +2 more
doaj   +1 more source

Partial least squares (PLS) in Operations Management research: Insights from a systematic literature review

Journal of Industrial Engineering and Management, 2020
Purpose: The present paper aims to analyze the Operations Management (OM) research between 2014 and 2018 that has made use of Partial Least Squares (PLS) to determine whether the trends shown in previous literature reviews focused on this topic are ...
Enrique Bayonne, Juan A. Marin-Garcia, Rafaela Alfalla-Luque   +2 more
doaj   +1 more source

PLS-SEM bootstrapping model significant estimation.

, 2021
PLS-SEM bootstrapping model significant estimation.
Asif Ali (285640), Najeeb Ahmed Kaleri (11805672), Ghulam Raza Sargani (9455118), Abbas Ali Chandio (8684277), Yuansheng Jiang (2364481), Muhammad Rizwan (536386), Deyi Zhou (3688738), Mudassir Hussain (9455115)   +7 more
core   +1 more source

PLS-SEM Analysis

, 2023
This study aims to determine factors that influence undergraduate students' engagement in online learning.  The sample consisted of 609 undergraduate students from four public and private universities in Malaysia.
Melissa Ng Lee Yen Abdullah Abdullah (15367240)
core   +1 more source

Bank Soundness: A PLS-SEM Approach [PDF]

, 2018
During the Global Financial Crisis (GFC) of 2007–2009, even banks in industrial economies with long established markets suffered significantly. This highlights, weaknesses in the banking system and the importance of a sound banking sector. This paper applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to explain the drivers of bank ...
Ayadurai, C, Eskandari, R
openaire   +1 more source

PLS-SEM Co-efficient path model estimation.

, 2021
PLS-SEM Co-efficient path model estimation.
Asif Ali (285640), Najeeb Ahmed Kaleri (11805672), Ghulam Raza Sargani (9455118), Abbas Ali Chandio (8684277), Yuansheng Jiang (2364481), Muhammad Rizwan (536386), Deyi Zhou (3688738), Mudassir Hussain (9455115)   +7 more
core   +1 more source

Marketing Mix Modeling Using PLS-SEM, Bootstrapping the Model Coefficients

Mathematics, 2021
Partial least squares structural equations modeling (PLS-SEM) uses sampling bootstrapping to calculate the significance of the model parameter estimates (e.g., path coefficients and outer loadings). However, when data are time series, as in marketing mix
Mariano Méndez-Suárez
doaj   +1 more source