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Analysing podcast intimacy: Four parameters
Convergence: The International Journal of Research into New Media Technologies, 2023This article presents a case study study of a proposed analytical framework for dissecting and analysing intimacy in podcasts. The podcast medium is increasingly perceived as inherently intimate, but this discourse is still unprecise and has never been ...
Freja Sørine Adler Berg
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Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Journal of Marketing Communications, 2022After decades of catering to niche audiences, podcasting is now recognized as a booming industry with more than 100 million Americans tuning in every month.
Nancy H. Brinson, Laura L. Lemon
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Are Podcast Advertisements Effective? An Emerging Economy Perspective
Journal of International Consumer Marketing, 2022The evolution and consumers’ acceptance of podcasts has been on the rise. Scholars argue that this rapid rise is due to the ability of podcasts to offer content that consumers find valuable.
Subhalakshmi Bezbaruah +1 more
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