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A qualitative case exploration of the use of image political advertising in the Taiwanese presidential election of 2000 [PDF]
, 2005 By 'image' advertising we refer to television and press advertising that applies brand marketing techniques to political campaigns. Such advertising tends to contain appealing imagery and symbolism rather than factual, policy-based appeals.
Hackley, Chris, Peng, Norman
core
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments [PDF]
, 2017 Significant theories of democratic accountability hinge on how political campaigns affect Americans' candidate choices. We argue that the best estimate of the effects of campaign contact and advertising on Americans' candidates choices in general ...
Broockman, DE, Kalla, JL
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Political Advertising and Election Outcomes
Social Science Research Network, 2016 We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy exploits FCC regulations that result in plausibly exogenous variation in the number of impressions across the borders of neighboring ...
Jörg L. Spenkuch, D. Toniatti
semanticscholar +1 more source
Young people's occupational aspirations beyond the aspiration discourse: A sociocultural perspective
British Educational Research Journal, EarlyView.Abstract Young people's aspirations have been the focus of many educational, sociological and psychological studies. This paper argues, firstly, that the concept of aspirations holds greater generative potential than suggested by the policy‐oriented ‘aspiration discourse’.
Jelena Popov
wiley +1 more source
Political participation in the digital age: Impact of influencers and advertising on Generation Z
Cogent Arts & HumanitiesVarious methods are used to foster political participation among young people, ensuring an active role in democratic life. Social media is a potential medium for distributing messages to Generation Z, effectively reaching and engaging young people ...
Anter Venus +3 more
doaj +1 more source
New York State Campaign Finance Laws [PDF]
, 2009 Campaign finance laws govern how political candidates raise and spend monies for their elections. In general, there are three ways in which states regulate campaign finance: (1) disclosure, (2) contribution limits, and (3) public financing.
Fitzsimmons, Patrick
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Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
The impacts of biological invasions
Biological Reviews, EarlyView.ABSTRACT The Anthropocene is characterised by a continuous human‐mediated reshuffling of the distributions of species globally. Both intentional and unintentional introductions have resulted in numerous species being translocated beyond their native ranges, often leading to their establishment and subsequent spread – a process referred to as biological
Phillip J. Haubrock +42 more
wiley +1 more source
The Marketing of Political Candidates: Current Tactics and Future Strategies [PDF]
, 1989 Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: I have learned the secret of life--it\u27s in marketing (1986).
Caywood, Clarke L., Laczniak, Gene R.
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