Results 211 to 220 of about 4,408,390 (296)

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

How Personal Pronouns Shape Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley   +1 more source

Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand–cause research generally treats coherence between a brand and a social cause as a prerequisite for authenticity, leaving unexplained why some moderately misfitting initiatives are judged more authentic than expected. We develop a paradox‐based process account in which authenticity arises not only from coherence but also from consumers ...
Christina Papadopoulou   +2 more
wiley   +1 more source

Mobilizing Presence across Borders: Devotion to Papua New Guinea's Blessed Peter To Rot in Australia

open access: yesOceania, EarlyView.
ABSTRACT This article engages with the conjunctures between migration and religion by focusing on the celebration of Papua New Guinea's ‘National Patron Saint’, the Blessed Peter To Rot, in the Australian diaspora. Both in Sydney and Brisbane, Catholic Papua New Guinea (PNG) migrants have been ‘relocating’ PNG shrines, regalia, relics and ritual ...
Anna‐Karina Hermkens
wiley   +1 more source

Hidden Persuasion: Big Alcohol's Tactics on Social Media. [PDF]

open access: yesDrug Alcohol Rev
McLellan G   +5 more
europepmc   +1 more source

Mitigating Health Disparities Through Empathetic Policymaking During Times of Crisis

open access: yesPublic Administration and Development, EarlyView.
ABSTRACT The COVID‐19 pandemic greatly exacerbated the existing disparities and inequities in health and healthcare among historically marginalized populations. Today, these impacts still echo. These persistent structured inequities erode the public's trust in government, lead to failure in public policies, and result in worse health consequences ...
Yali Pang   +2 more
wiley   +1 more source

Rethinking Gender Representation in Policing: Experimental Insights on Citizen Trust and Cooperation in South Korea

open access: yesPublic Administration and Development, EarlyView.
ABSTRACT This study extends the literature on symbolic representation by examining how increased female representation affects citizens' attitudes in policy areas that are not typically salient to women. A survey experiment with South Korean citizens tested whether a greater presence of female police leaders overseeing patrol programs affects public ...
Sunyoung Pyo
wiley   +1 more source

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