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Negative political advertising
Yearbook of Department Mass Communications, 2022Political advertising as a main communication during an election campaign is accompanied by the “temptation” to negatively influence political opponents. Every communication expert involved in the process faces the dilemma of professional ethics on one side and political pragmatics on the other.
Rossen K. Stoyanov
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Journal of Political Marketing, 2023
The research examines political advertising on Facebook during the 2019 European and local election campaigns in Hungary. Previously, political advertising had been difficult to study due to a lack of publicly available data.
M. Bene +2 more
semanticscholar +1 more source
The research examines political advertising on Facebook during the 2019 European and local election campaigns in Hungary. Previously, political advertising had been difficult to study due to a lack of publicly available data.
M. Bene +2 more
semanticscholar +1 more source
Journal of Current Issues & Research in Advertising, 2021
In a democracy, political advertising should offer truthful information so voters can make informed decisions about candidates. Given changes in political advertising (digital media, regulations), voters may not have the requisite political advertising ...
M. Nelson, C. Ham, E. Haley
semanticscholar +1 more source
In a democracy, political advertising should offer truthful information so voters can make informed decisions about candidates. Given changes in political advertising (digital media, regulations), voters may not have the requisite political advertising ...
M. Nelson, C. Ham, E. Haley
semanticscholar +1 more source
ACM/SIGCOMM Internet Measurement Conference, 2021
Online advertising can be used to mislead, deceive, and manipulate Internet users, and political advertising is no exception. In this paper, we present a measurement study of online advertising around the 2020 United States elections, with a focus on ...
Eric Zeng +5 more
semanticscholar +1 more source
Online advertising can be used to mislead, deceive, and manipulate Internet users, and political advertising is no exception. In this paper, we present a measurement study of online advertising around the 2020 United States elections, with a focus on ...
Eric Zeng +5 more
semanticscholar +1 more source
Journal of Interactive Advertising, 2021
Political advertising in the United States is regulated differently from commercial advertising, and regulations vary by media. The relative lack of regulations on social media has led to the dissemination of false information, often without source ...
M. Nelson +3 more
semanticscholar +1 more source
Political advertising in the United States is regulated differently from commercial advertising, and regulations vary by media. The relative lack of regulations on social media has led to the dissemination of false information, often without source ...
M. Nelson +3 more
semanticscholar +1 more source
The Nonlinear Effects of Political Advertising
Journal of Political Marketing, 2021Political communication scholars who study the persuasive effects of political advertising often assume that the relationship between advertising volume and vote choice is linear.
K. Lipsitz, Javier Padilla
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