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Political Advertising Online and Offline
American Political Science Review, 2020Despite the rapid growth of online political advertising, the vast majority of scholarship on political advertising relies exclusively on evidence from candidates’ television advertisements.
E. Fowler +4 more
semanticscholar +1 more source
The Blue Wave: Assessing Political Advertising Trends and Democratic Advantages in 2018
PS: Political Science & Politics, 2020This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most ...
E. Fowler +2 more
semanticscholar +1 more source
Online Political Advertising in the United States
Social Media and Democracy, 2020Digital political advertising comes inmany forms, appears in amyriad of places, and can be targeted in many more ways than traditional television advertising. At its most basic, digital political advertising is interactive content placed for a fee.
E. Fowler +2 more
semanticscholar +1 more source
Political Communication, 2019
The question of how Facebook and Google make and justify decisions regarding permissible political advertising on their platforms is increasingly important. In this paper, we focus on the U.S.
Daniel Kreiss, Shannon C. McGregor
semanticscholar +1 more source
The question of how Facebook and Google make and justify decisions regarding permissible political advertising on their platforms is increasingly important. In this paper, we focus on the U.S.
Daniel Kreiss, Shannon C. McGregor
semanticscholar +1 more source
Journal of Political Marketing, 2022
Facebook plays a key role in election campaigns because it provides strategic marketing affordances for political parties’ electoral goals. Organic media allow to engage regularly with broader audiences through publicly visible Facebook posts. Paid media
S. Kruschinski +3 more
semanticscholar +1 more source
Facebook plays a key role in election campaigns because it provides strategic marketing affordances for political parties’ electoral goals. Organic media allow to engage regularly with broader audiences through publicly visible Facebook posts. Paid media
S. Kruschinski +3 more
semanticscholar +1 more source
Price discrimination in political advertising: Evidence from the 2012 presidential election
, 2020In 2010, the US Supreme Court loosened contribution limits to Political Action Committees (PACs), sparking fears that big donors could exert outsize influence on elections by funding PAC advertising.
Sarah Moshary
semanticscholar +1 more source
Political Advertising in Italy
2017The article retraces the history of Italian political spots, from 1979 - when they suddendly appeared in the general-electoral campaign - until now, highlighting the close relations between their formal and linguistic traits and the country’s political, institutional, historical and legislative structure.
openaire +2 more sources
2014
Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
openaire +1 more source
Abstract Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis.
openaire +1 more source