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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
Journal of Retailing and Consumer Services, 2023Sergio Barta +2 more
exaly
Studying Humor Seriously: The Potential of Humor in Political Participation
Humor has long served as more than mere entertainment. It is a powerful tool for engagement and reflection. This study examines how audiences in Cebu City perceive the use of humor in political participation, particularly in online and offline protests. It investigates recurring humor themes, the perceptions of audiences on the topic, and the potentialCollera, Arielle Elaine +3 more
openaire +1 more source
The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages
Psychology and Marketing, 2022Martin Eisend
exaly

