Results 191 to 200 of about 28,032 (251)

Causal effect estimates of online e-cigarette marketing exposure on future e-cigarette harm perception and use. [PDF]

open access: yesDrug Alcohol Depend Rep
Harrell PT   +7 more
europepmc   +1 more source

Political Marketing

Journal of Political Marketing, 2003
Political marketing is a relatively new approach to analysing political activity that draws upon management marketing assumptions to describe political behaviour. These assumptions are explicitly grounded in neoclassical economic assertions about behaviour. In political science these assumptions are utilised by orthodox rational choice theory.
Jennifer Lees-Marshment
exaly   +6 more sources

Politics for markets

Journal of European Social Policy, 2015
We argue that the welfare state operates very differently in the advanced sectors of modern economies and in the low-skill sectors. Governments are concerned to promote the advanced sectors of their economies in which they have comparative advantage. This is a valence issue not a partisan one. Where companies and employees in advanced sectors co-invest
Iversen, Torben, Soskice, David
openaire   +3 more sources

Political Marketing

Journal of Cultural Economy, 2010
AbstractThis article reports the growth and use of political marketing, in literature and practice, in its broader communications context. It also presents an historical overview of the trajectory of political marketing, as both political practice and a disciplinary subfield.
Hans Kjellberg, Claes-Fredrik Helgesson
openaire   +3 more sources

Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

European Journal of Marketing, 2001
The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
openaire   +1 more source

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