Results 191 to 200 of about 29,047 (207)

Marketing Scholars and Political Marketing: The Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

Customer Needs and Solutions, 2019
Jennifer Lees-Marshment
exaly  

Interpretivism vs. Positivism in Political Marketing Research

Journal of Political Marketing, 2022
exaly  

Marketing the Political Product

European Journal of Marketing, 1988
David M Reid
exaly  

Political Marketing

Journal of Political Marketing, 2003
Jennifer Lees-Marshment
exaly  

The Views of an Advocatus Dei: Political Marketing and Its Critics

Journal of Public Affairs, 2004
Stephan C Henneberg
exaly  

Political Relationship Marketing: Some Macro/Micro Thoughts

Journal of Marketing Management, 2009
Stephan C Henneberg
exaly  

An Epistemological Perspective on Research in Political Marketing

Journal of Political Marketing, 2008
Stephan C Henneberg
exaly  

Campaigns and Political Marketing in Political Science Context

Journal of Political Marketing, 2006
Sean Q Kelly, Wayne P Steger
exaly  

Theory and Concept Development in Political Marketing

Journal of Political Marketing, 2007
Stephan C Henneberg
exaly  

Towards a Critical Political Marketing Agenda?

Journal of Marketing Management, 2009
Mona Moufahim, Ming K Lim
exaly