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The polytheism of branding: evaluating brands through their worship

open access: yes
Purpose: The purpose of this paper is to review current literature and practices concerning the evaluation of a brand’s resonance within brand relationships and communities; and the subsequent reciprocal effects experienced by those consumers and ...
Wilson, Jon A.J., Liu, Jonathan
core  

Liver and liver disease in Hinduism. [PDF]

open access: yesClin Liver Dis (Hoboken)
Arora A, Kumar A.
europepmc   +1 more source

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