Results 21 to 30 of about 77,306 (189)
Інтернет-маркетинг у діяльності бібліотек України
Український журнал з бібліотекознавства та інформаційних наук, 2019 Сьогодні бібліотечні інституції в Україні переживають кризовий стан, обумовлений комплексом причин техніко-технологічного, сервісно-методичного, фінансового, організаційно-управлінського характеру.
Tetiana Hranchak, Taisiia Skiter
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Знак: проблемное поле медиаобразования, 2021 В статье затронут вопрос важности взаимодействия пресс-служб региональных вузов со средствами массовой информации. Рассмотрены мнения исследователей относительно аспектов работы пресс-служб вузов.
Никита Есафьев +1 more
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PR in culture - culture in PR [PDF]
Kultura, 2012 National cultural institutions (especially those in the public domain) still lack a systematic approach to PR planning. There are several reasons to this situation: Passive and closed organizational structures remaining from the communistic period (particularly in public institutions of local communities); Financial instability causing uncertainty of ...
openaire +1 more source
Индустрии впечатлений: Технологии социокультурных исследованийThis paper studies the relationship between the functions and theories of two subsequently adjacent spheres: journalism and PR. Since a proper literary base on this topic has not yet been formed, the author is trying to draw up a diagram with his own ...
Alexandra Anisimova / Александра Львовна Анисимова
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The Complexity of Public Relations Work
Nordicom Review, 2015 Research on the PR-function is extensive, especially in the US and the UK. The managertechnician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this
Johansson Bengt, Larsson Larsåke
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Innovative management systems advertising and PR processes on the network Internet
Інтегровані комунікації, 2019 The main topic of the article is the research of information and communication technologies which are used in Internet with the purpose of advertising and PR technologies.
Oleksandr V. Kurban
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Челябинский гуманитарийАктуальной проблемой подготовки специалистов, занимающихся связями с общественностью, в вузе является недостаточный уровень практического опыта.
Владимир Шевченко +2 more
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PR, Lobbyism and Democracy: Mapping the revolving door in Denmark from 1981 to 2015
Nordicom Review, 2017 The growth of PR in Scandinavia is linked both to the mediatisation of politics and to the decline of corporatism. Studies in Sweden and Norway suggest that one consequence of these changes is the increasing number of politicians who find new careers as ...
Blach-Ørsten Mark +2 more
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PR-communications of publishing houses as a scientific object
Інтегровані комунікації, 2017 The article studies the current state and prospects of researches of publishing house’s communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on t one hand, and obvious
Tetyana Jezhyzhanska
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Marketing public relations in textile industry [PDF]
Tekstilna industrijaThis research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and outside the organization together.
Vuković Milovan +2 more
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