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Tourist expenditures in Guangzhou, PR China
Tourism Management, 1985Abstract Tourism took on a new and crucial role in regional development and modernization in PR China with the introduction of the ‘Open Door Policy’ in late 1978. For the first time, the tourist expenditure patterns in the ‘Southern Gateway to China’, Guangzhou, are presented.
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Marine fishery management in PR China
Marine Policy, 1991PR China’s marine fisheries have grown rapidly for decades. Total fisheries production reached 11 480 000 tons in 1989, ranking China third in the leading fishing nations of the world. During th; 1980s: aquaculture (with a production of some 5 710 000 tons in 1989) was the fastest growing element of total production.
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Shipping and shipbuilding policies in PR China
Marine Policy, 1990A "great leap forward" in shipping and shipbuilding was launched by China in the late 1970s. The development of the country's policies in these two areas is traced. These policies have been determined by a combination of domestic and international variables and, in the opinion of the author, have been relatively successful.
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2015
The phrase “360-degree marketing” denotes an integrated approach to marketing wherein the customer is surrounded by company or product messages literally everywhere they look: on TV, out of the home, on their mobile devices, in their newspapers, at the point of sale, and any number of other places where a marketing message can be stuck.
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The phrase “360-degree marketing” denotes an integrated approach to marketing wherein the customer is surrounded by company or product messages literally everywhere they look: on TV, out of the home, on their mobile devices, in their newspapers, at the point of sale, and any number of other places where a marketing message can be stuck.
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PR China: An Investor’s Perspective
1999Much of the world’s fascination with China resides in the fact that one quarter of the world’s total population lives in this country. An astonishing fact is that 75 percent of the Chinese live in one third of the total area, amounting to 9.6 million square kilometers or one fifteenth of the world’s total.
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Conducting Effective PR in China
2015Because of the sheer size of China, the number of media outlets, and the importance of social media in the country, China is perhaps the easiest market in the world to make a lot of noise for a little money. For a relatively modest investment in a media event, in the space of a day you can count on 20, 50, or even 100 articles being published about ...
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Challenges and opportunities for carbon neutrality in China
Nature Reviews Earth & Environment, 2021Zhu Liu, Zhu Deng, Gang He
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