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Development of international tourism in PR China
Tourism Management, 1986Abstract The rift between PR China and the USSR in the early 1960s followed by the Cultural Revolution of 1966–1976 had paralysed the Chinese tourism industry. The subsequent instigation by the Chinese government of the ‘open doors’ policy led to a resurgence of activity motivated by the need to further relationships with other countries, to ...
M. Uysal, Lu Wei, L.M. Reid
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2015
The phrase “360-degree marketing” denotes an integrated approach to marketing wherein the customer is surrounded by company or product messages literally everywhere they look: on TV, out of the home, on their mobile devices, in their newspapers, at the point of sale, and any number of other places where a marketing message can be stuck.
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The phrase “360-degree marketing” denotes an integrated approach to marketing wherein the customer is surrounded by company or product messages literally everywhere they look: on TV, out of the home, on their mobile devices, in their newspapers, at the point of sale, and any number of other places where a marketing message can be stuck.
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PR China: An Investor’s Perspective
1999Much of the world’s fascination with China resides in the fact that one quarter of the world’s total population lives in this country. An astonishing fact is that 75 percent of the Chinese live in one third of the total area, amounting to 9.6 million square kilometers or one fifteenth of the world’s total.
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Military-civilian integration in PR China
2022The article considers the influence of documents recently approved at the sessions of the NPC and the CPPCC of China on the adjustment of military expenditures of the PRC and the direction of development of the PLA of China.
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Tourism Management, 1987
Abstract The dramatic growth of the tourism industry in PR China has not been accompanied by an adequate response from the education system. The numbers and standard of qualified tourism staff remain far below the required levels. Zhang Guangrui of the Chinese Academy of Social Sciences describes how the tourism education system could be expanded and
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Abstract The dramatic growth of the tourism industry in PR China has not been accompanied by an adequate response from the education system. The numbers and standard of qualified tourism staff remain far below the required levels. Zhang Guangrui of the Chinese Academy of Social Sciences describes how the tourism education system could be expanded and
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Conducting Effective PR in China
2015Because of the sheer size of China, the number of media outlets, and the importance of social media in the country, China is perhaps the easiest market in the world to make a lot of noise for a little money. For a relatively modest investment in a media event, in the space of a day you can count on 20, 50, or even 100 articles being published about ...
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Shipping and shipbuilding policies in PR China
Marine Policy, 1990A "great leap forward" in shipping and shipbuilding was launched by China in the late 1970s. The development of the country's policies in these two areas is traced. These policies have been determined by a combination of domestic and international variables and, in the opinion of the author, have been relatively successful.
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