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Evocative properties of precedent proper names in the newest German-speaking fictional discourse
The article based on the works of the second decade of the XXI century of the modern German-speaking authors analyses and describes the realization of the evocative function of precedent proper names in the newest German fictional discourse as a ...
Yu. A. Blinova
exaly +4 more sources
Precedent Proper Names in Informal Oikonymy [PDF]
The paper deals with the Russian language informal city names (oikonyms) motivated by other toponyms (with reference to Russia and the CIS). The author shows that the motivating proper name can replace the city name (e. g.
Maria V. Akhmetova
doaj +1 more source
Linguistic markers of the precedent status of proper names in the recipient text
The study aims to establish a typology of linguistic markers enabling the determination of the level of precedent/non-precedent status of proper names through the analysis of verbal units. The paper explores ways in which the addresser signals the precedent status of a proper name in the context of reality terminologically referred to as a “linguistic ...
Anna Sergeevna Titova +1 more
exaly +2 more sources
Communication Strategies of Including Precedent Proper Names in Political Advertising Videotexts* [PDF]
Anastasia Dmitrieva
exaly +2 more sources
The objective of the research is to identify specific features of functioning of precedent proper names, namely, precedent anthroponyms (images of political figures) in news media texts within the source domain “Politics” as a part of the English-language mass-media discourse.
Victoria Mikhailovna Volova +2 more
exaly +2 more sources
Proper precedent names as a means of realizing irony in modern mass communication
The aim of this research is to determine the role of precedent proper names as an effective means of realizing irony in modern mass communication. The results show that in mass communication texts of the last thirty years, the ironic effect is achieved through the semantic transformation of the precedent name (reinterpretation of the referential ...
exaly +2 more sources
Precedent phenomena in commercial organizations’ proper names
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Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols [PDF]
The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement.
Anastasia V. Dmitrieva
doaj +1 more source
Interprecedent Semiotic Space, or When the Cannons are Heard, the Muses aren’t Silent [PDF]
The paper focuses on the description of chrematonyms as precedent names of Russian arms domain, developing a special semiotic space in the digital media news discourse and social networks represented in various code formats, readers and participants of ...
Tatiana Yu. Tameryan, Amina M. Shaipova
doaj +1 more source

