Results 261 to 270 of about 186,334 (300)
Some of the next articles are maybe not open access.
The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
Journal of Retailing and Consumer Services, 2023Hongli Zhang
exaly
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
Journal of Retailing, 2022Xinyue Zhou, Lei Wang, Yining Yu
exaly
Brand image and customers' willingness to pay a price premium for food brands
Journal of Product and Brand Management, 2014Ulf Johansson, Johan Anselmsson
exaly
Predicting the Equity Premium with Dividend Ratios
Management Science, 2003Amit Goyal, Ivo Welch
exaly
Hedonic or utilitarian premiums: does it matter?
European Journal of Marketing, 2013Mariola Palazon +1 more
exaly
Green buildings cost premium: A review of empirical evidence
Energy and Buildings, 2016Luay N Dwaikat
exaly
Effects of Crop Insurance Premium Subsidies on Crop Acreage
American Journal of Agricultural Economics, 2018Aaron Smith, Daniel A. Sumner, Jisang Yu
exaly

