Results 331 to 340 of about 913,105 (403)

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
How brand experience can be leveraged to enhance profitability is attracting growing interest from both practitioners and academics. This study develops and empirically validates a conceptual model that investigates how brand experience may influence ...
Abhishek Dwivedi, Feisal Murshed
exaly   +2 more sources

The Pollution Premium

Social Science Research Network, 2021
This paper studies the asset pricing implications of industrial pollution. A long-short portfolio constructed from firms with high versus low toxic emission intensity within industry generates an average return of 4.42% per annum, which remains ...
Po-Hsuan Hsu, Kai Li, Chi-yang Tsou
semanticscholar   +1 more source

The Value Premium

Review of Asset Pricing Studies, 2020
Value premiums, which we define as value portfolio returns in excess of market portfolio returns, are on average much lower in the second half of the July 1963–June 2019 period. But the high volatility of monthly premiums prevents us from rejecting the
E. Fama, K. French
semanticscholar   +1 more source

The illiquidity premium: International evidence

Journal of Financial Economics, 2015
Allaudeen Hameed, Huiping Zhang
exaly   +2 more sources

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