Results 151 to 160 of about 80,539 (250)

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee   +3 more
wiley   +1 more source

Beyond the Shelf: Navigating Scarcity in the Digital Age

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Scarcity is a well‐established marketing tactic, yet its effects in digital retail environments remain less well understood. This research examines how different types of online scarcity cues influence consumer behavior and whether some cues may produce unintended responses.
Jennifer L. Stevens   +2 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang   +4 more
wiley   +1 more source

From Numbers to Choice: How Numerical Sustainability Claims Shape Visual Attention and Purchase Decisions in Fashion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Sustainability information is difficult for consumers to evaluate because environmental performance represents a credence attribute. Although numerical sustainability claims have been shown to improve consumers' perceptions of sustainability communication, little is known about whether they influence product choice under realistic marketplace ...
Elena Gasulla Tortajada   +3 more
wiley   +1 more source

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