Pricing strategies - Open Access .click

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Revista Economica, 2013
In individual companies, price is one significant factor in achieving marketing success. In many purchase situations, price can be of great importance to customers. Marketers must establish pricing strategies that are compatible with the rest of the marketing mix.
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Pricing strategies and pricing capabilities

Journal of Revenue and Pricing Management, 2011
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities.
Magnus Johansson +4 more
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Pricing strategies