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Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision
International journal of Rural Development Environment and Health Research, 2021The current study aimed to examine pricing strategies as a determining factor in influencing consumer behavior. The present research applied quantitative research method via adapting questionnaire from academic sources.
B. Ali, G. Anwar
semanticscholar +1 more source
The Business & Management Collection
Nonprofit organizations are arguably the fastest growing and most dynamic part of modern market economies in democratic countries. This Handbook explores the frontiers of knowledge at the intersection of economics and the management of these entities.
Muhammad Ismail Hossain +2 more
+6 more sources
Nonprofit organizations are arguably the fastest growing and most dynamic part of modern market economies in democratic countries. This Handbook explores the frontiers of knowledge at the intersection of economics and the management of these entities.
Muhammad Ismail Hossain +2 more
+6 more sources
Game Theory Based Optimal Pricing Strategy for V2G Participating in Demand Response
2020 IEEE 3rd Student Conference on Electrical Machines and Systems (SCEMS), 2020Aggregators, as the interface of electric vehicles (EVs) and distribution system, are the market agents of EVs to participate in demand response (DR) and other balancing services.
Ping Chen +5 more
semanticscholar +1 more source
An Integrated Randomized Pricing Strategy for Omni-Channel Retailing
International Journal of Electronic Commerce, 2020Omni-channel supply chains provide customers with increased convenience to experience products and gather price information. Having more information under omni-channel retailing means customers can strategically choose where to purchase (which retail ...
Jianghua Wu +3 more
semanticscholar +1 more source
Reference pricing and firms’ pricing strategies
Journal of Health Economics, 2009Within a horizontal differentiation model and allowing for heterogeneous qualities, we analyze the effects of reference pricing reimbursement on firms' pricing strategies. With this analysis we find inherent incentives for firms' pricing behavior, and consequently we shed some light on the time consistency of such policy.
openaire +2 more sources
Channel and Pricing Strategy of Competing Retailers in a Two-Stage Supply Chain
IEEE transactions on engineering management, 2020This article considers a two-stage supply chain consisting of a supplier and two competing multichannel retailers and examines their channel and pricing strategies.
Jinpeng Xu, X. You, Yi Li, Jizhou Lu
semanticscholar +1 more source
Signalling by Bayesian Persuasion and Pricing Strategy
, 2020This article investigates how a privately informed seller could signal her type through Bayesian persuasion and pricing strategy. We find that it is generally impossible to achieve separation through one channel alone.
Yanlin Chen, Jun Zhang
semanticscholar +1 more source
Investigating the discriminatory pricing strategy of theme parks considering visitor’s perceptions
, 2020Discriminatory pricing strategy is widely applied in theme parks, but discriminating bases vary in different situations. We apply theoretical insights from equity literature and explore how visitors perceive discriminating bases and price differences of ...
Xiaohuan Wang, Z. Fan, Haibin Li
semanticscholar +1 more source
PRICE AND PRICING STRATEGIES [PDF]
Revista Economica, 2013 In individual companies, price is one significant factor in achieving marketing success. In many purchase situations, price can be of great importance to customers. Marketers must establish pricing strategies that are compatible with the rest of the marketing mix.
openaire
RAIRO Oper. Res., 2019
In this paper, we consider a two-period closed-loop supply chain which is comprised of a single manufacturer and a single retailer for trading a single product. At the retailer, the demand in the first period depends on the selling price, product quality
B. Giri, C. Mondal, T. Maiti
semanticscholar +1 more source
In this paper, we consider a two-period closed-loop supply chain which is comprised of a single manufacturer and a single retailer for trading a single product. At the retailer, the demand in the first period depends on the selling price, product quality
B. Giri, C. Mondal, T. Maiti
semanticscholar +1 more source