Results 151 to 160 of about 393,854 (246)

Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumers infer an organization's identity from visual cues to form judgments about its purpose. This study shows that logo color lightness serves as a signal of organizational orientation: consumers perceive lighter‐colored logos as representing nonprofits, and darker‐colored logos as representing for‐profits.
Myungjin C. Smale, Tausif Utchhash
wiley   +1 more source

Unveiling the Charisma of Artificial Intelligence: How Voice Assistants Captivate Users and Emotionally Influence User Experience

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Although studies have explored user experience (UX) with artificial intelligence (AI)‐powered voice assistants (VAs), the cognitive, psychological, and emotional factors affecting user engagement and experience with VAs have yet to be investigated in depth. Drawing on cognitive absorption and broaden‐and‐build theories, this study investigates
Bibaswan Basu   +2 more
wiley   +1 more source

Sales or Profits? Managerial Decision‐Making in a Duopoly With Symmetric and Asymmetric Costs

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT The paper examines the performance of firms when managers can choose sales or profit maximization strategies and when costs can be symmetric or asymmetric. Three competitive scenarios are examined: both firms choose profit maximization strategies, both firms choose sales maximization strategies, and one firm chooses profit and its rival ...
Malcolm Brady
wiley   +1 more source

The Experience of Prisoners with Serious Mental Disorders Participating in a Dog-Assisted Therapy Program: A Qualitative Study. [PDF]

open access: yesAnimals (Basel)
Máximo-Bocanegra N   +7 more
europepmc   +1 more source

Urban Consumption of Thrushes in the Early Roman City of Pollentia, Mallorca (Spain)

open access: yesInternational Journal of Osteoarchaeology, EarlyView.
ABSTRACT In the Roman city of Pollentia (Mallorca, Western Mediterranean), an exceptional zooarchaeological assemblage was recovered from a cesspit dated between the first century BC and the first century ad. The structure, situated in a commercial area adjacent to the forum, was connected to a food shop (taberna) via an underground drainage system ...
Alejandro Valenzuela
wiley   +1 more source

The Evolving Legal Standard for Medical Malpractice: Implications for Otolaryngology–Head and Neck Surgery

open access: yesOtolaryngology–Head and Neck Surgery, EarlyView.
Abstract The recent revision of medical malpractice standards by the American Law Institute (ALI) represents a shift from a customary practice‐based model to an evidence‐based approach that emphasizes reasonable and patient‐centric medical care.
Shiven Sharma   +2 more
wiley   +1 more source

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