Results 171 to 180 of about 270,061 (388)

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley   +1 more source

Memorializing Genocide I: Earlier Holocaust Documentaries [PDF]

open access: yes, 2016
In this essay, I discuss in detail two of the earliest such documentaries: Death Mills (1945), directed by Billy Wilder; and Nazi Concentration Camps (1945), directed by George Stevens.
James, Jason Gary
core  

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Metaverses are rapidly expanding, yet the complexities inherent in these virtual environments remain insufficiently understood, which, in turn, limits the ability to anticipate potential challenges and capitalize on emerging opportunities.
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Animal Welfare as an Essential Element of One Health

open access: yes
Animal Research and One Health, EarlyView.
Philip Lymbery
wiley   +1 more source

Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study explores the role of virtual influencers (VIs) as critical touchpoints for enhancing consumers' “Immersive Time (ImT)”—the time spent on virtual reality‐empowered immersive platforms. By blurring the lines between virtual and physical‐world experiences, immersive platforms transform VIs into “Immersive Virtual Influencers (IVIs ...
Henrietta Batinovic   +3 more
wiley   +1 more source

A Thermostable Fatty Acid Hydratase from Marinitoga Piezophila with Low Temperature Optimum and Broad Product Scope

open access: yesChemBioChem, EarlyView.
A rare thermostable Fatty Acid Hydratase ortholog from Marinitoga Piezophila, a thermo‐piezophilic organism, displays novel properties. While the enzyme has excellent thermostability (retaining full activity after incubation at 70°C), quite interestingly, it shows the highest activity at 20 °C. Moreover the enzyme has a broad substrate scope and unique
Niels Krabbe Johnsen   +5 more
wiley   +1 more source

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