Results 11 to 20 of about 3,142 (144)

Consumers’ privacy calculus: The PRICAL index development and validation

International Journal of Research in Marketing, 2022
Although collecting personal information about consumers is crucial for firms and marketers, understanding of when and why consumers accept or reject information collection remains limited. The authors conceptualize a privacy calculus that represents a consumer’s trade–off of the valence and uncertainty of the consequences of the collection, storage ...
Beke, Frank T., Eggers, Felix, Verhoef, Peter C., Wieringa, Jaap E.   +3 more
openaire   +3 more sources

The Roles of Trust in Government and Sense of Community in the COVID-19 Contact Tracing Privacy Calculus: Mixed Method Study Using a 2-Wave Survey and In-Depth Interviews

JMIR mHealth and uHealth
BackgroundContact tracing technology has been adopted in many countries to aid in identifying, evaluating, and handling individuals who have had contact with those infected with COVID-19.
Hyunjin Kang, Jeong Kyu Lee, Edmund WJ Lee, Cindy Toh   +3 more
doaj   +2 more sources

Unpacking Youth Privacy Management in AI Systems: A Privacy Calculus Model Analysis

IEEE Access
The increasing use of Artificial Intelligence (AI) in daily life has introduced substantial issues in protecting user privacy, particularly for young digital citizens. This study examines the complex dynamics of privacy management in AI systems utilizing
Austin Shouli, Ankur Barthwal, Molly Campbell, Ajay Kumar Shrestha   +3 more
doaj   +2 more sources

Customer adoption of smartwatches – a privacy calculus perspective [PDF]

Rajagiri Management Journal
Purpose – This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches ...
Ajay Kumar, Parvez Ahmad, Daruri Venkata Srinivas Kumar, Megha Gupta   +3 more
doaj   +2 more sources

The conflict between need and fear: how privacy concerns moderate the influence of depression on university students’ acceptance of AI music therapy [PDF]

Frontiers in Psychology
BackgroundAI-driven music therapy offers a promising, accessible digital intervention for the growing mental health crisis in universities. The “Deficiency Compensation Hypothesis” suggests that depression may drive students toward such digital help ...
Yang Zhu, Riming Liu
doaj   +2 more sources

Getting the privacy calculus right: Analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis

Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2022
Rational models of privacy self-management such as privacy calculus assume that sharing personal information online can be explained by individuals’ perceptions of risks and benefits.
Murat Kezer, Tobias Dienlin, Lemi Baruh
doaj   +3 more sources

Individuals' privacy concerns and adoption of contact tracing mobile applications in a pandemic: A situational privacy calculus perspective. [PDF]

J Am Med Inform Assoc, 2021
Hassandoust F, Akhlaghpour S, Johnston AC.   +2 more
europepmc   +2 more sources

Determining factors affecting the user's intention to disclose privacy in online health communities: a dual-calculus model

Frontiers in Public Health, 2023
BackgroundAs a new type of medical service application for doctor-patient interaction, online health communities (OHCs) have alleviated the imbalance between the supply and demand of medical resources in different regions and the problems of “difficult ...
Zhuo Sun, Zhuo Sun, Guoquan Zang, Zongshui Wang, Shuang Ge, Wei Liu, Kaiyang Wang   +6 more
doaj   +1 more source

Between protection and disclosure: applying the privacy calculus to investigate the intended use of privacy-protecting tools and self-disclosure on different websites

Studies in Communication, Media, 2021
Using privacy-protecting tools and reducing self-disclosure can decrease the likelihood of experiencing privacy violations. Whereas previous studies found people’s online self-disclosure being the result of privacy risk and benefit perceptions, the ...
Yannic Meier, Johanna Schäwel, Nicole C. Krämer   +2 more
doaj   +1 more source

Extending the UTAUT2 Model with a Privacy Calculus Model to Enhance the Adoption of a Health Information Application in Malaysia

Informatics, 2022
This study validates and extends the latest unified theory of acceptance and use of technology (UTAUT2) with the privacy calculus model. To evaluate the adoption of healthcare and e-government applications, researchers have recommended—in previous ...
Ismail Bile Hassan, Masrah Azrifah Azmi Murad, Ibrahim El-Shekeil, Jigang Liu   +3 more
doaj   +1 more source