Results 51 to 60 of about 3,142 (144)
Since the advent of social network sites (SNS), researchers have investigated how and why users share personal information online. Yet, the replicability of individual findings remains unclear. We addressed this gap by closely replicating three seminal studies: Krasnova et al.’s (2010) study on the privacy calculus, Vitak’s (2012) analysis of the ...
Philipp K Masur, Giulia Ranzini
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Exploring the association between cultural values and the intention to use digital data wallets
Privacy protection remains a significant topic for both researchers and practitioners. We developed a model to examine the intention to use digital data wallets – new privacy-enhancing tools based on the privacy calculus theory and Hofstede's cultural ...
Varvara Keba +2 more
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On Students' Willingness to Use Online Learning: A Privacy Calculus Theory Approach. [PDF]
Jiang X, Goh TT, Liu M.
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A privacy calculus model for contact tracing apps: Analyzing the use behavior of the German Corona-Warn-App with a longitudinal user study. [PDF]
Harborth D, Pape S.
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Self-Disclosure on Social Media: Do Personality Traits Matter?
The aim of this study is to integrate the privacy calculus theory with the Big Five Personality Traits Theory and to investigate the direct and moderating effects of the Big Five personality traits (openness, neuroticism, agreeableness, extraversion, and
Saleh Alwahaishi +3 more
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A neural model of private information disclosure decisions
Private information disclosure (PID) online is prevalent and important. Current views typically suggest that PID is guided by (1) the positive value people assign to the sharing behavior through privacy-calculus (considering the risks vs benefits of ...
Wei Li +4 more
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As digital media companies pursue sustainable revenue, AI-based strategies like personalized advertising and dynamic paywalls have become prevalent. These monetization models involve different forms of consumer data collection, raising distinct privacy ...
Jae Woo Shin
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Privacy Calculus: Theory, studies, and new perspectives
The privacy calculus states that before disclosing personal information online, people engage in a rudimentary tradeoff by comparing expected benefits with anticipated costs. If benefits exceed costs, people are more likely to self-disclose. In this chapter I present the privacy calculus’ theoretical underpinnings and empirical implementations ...
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As technology continues to evolve, so too do privacy concerns individuals have about technology. This is especially true when individuals share highly sensitive, personal content through technology.
Kathryn D. Coduto
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This study investigates the combined influence of privacy calculus theory (perceived risks, perceived benefits, perceived value) and social cognitive theory (mobile computing self-efficacy, exploitive technology adaptation) on the continuance intention ...
Minh-Tri Ha +2 more
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