Results 11 to 20 of about 1,567 (271)
International Journal of Professional Business Review, 2023 Purpose: The present research intended to find whether the technology readiness motivators, Optimism, and innovativeness, impact the user's intention to accept Online Behavioural Advertising (OBA), an area that requires additional research. Theoretical framework: Even though these personalized advertisements provide an enhanced user experience, they ...
Mohan, Neethu +2 more
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Privacy Calculus: Theory, studies, and new perspectives
The privacy calculus states that before disclosing personal information online, people engage in a rudimentary tradeoff by comparing expected benefits with anticipated costs. If benefits exceed costs, people are more likely to self-disclose. In this chapter I present the privacy calculus’ theoretical underpinnings and empirical implementations ...
Tobias Dienlin
core +3 more sources
Behavioral Sciences, 2022 By integrating the extended privacy calculus theory with the Big Five personality theory, this research proposes and validates a conceptual model in the context of mobile application (App) information authorization.
Jie Tang, Bin Zhang, Shuochen Xiao
doaj +2 more sources
Journal of Theoretical and Applied Electronic Commerce ResearchArtificial intelligence (AI) technologies are changing the ways of interaction between humans and machines, and smart interactions have become one of the hot topics of artificial intelligent in-home voice assistants (AVAs) by connecting humans, machines,
Jinyi He, Xinjian Liang, Jiaolong Xue
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Influence of personality traits on generation Z consumers' click-through intentions towards personalized advertisements: A mixed-methods study [PDF]
HeliyonPersonalized social media advertisements (PSMAs) are developed by using consumers' personal information like names, demographic details, location, past buying history, and lifestyle interests to quickly grab consumers' attention within the cluttered ...
Partha Saha, Angan Sengupta, Priya Gupta
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Informatics, 2022 This study validates and extends the latest unified theory of acceptance and use of technology (UTAUT2) with the privacy calculus model. To evaluate the adoption of healthcare and e-government applications, researchers have recommended—in previous ...
Ismail Bile Hassan +3 more
doaj +1 more source
Asia Marketing Journal, 2022 Despite the diverse benefits of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users' intention
Mingyung Kim, Bo Reum Choi
doaj +1 more source
Sharenting on Instagram and Children's Privacy Gatekeeping [PDF]
مطالعات رسانههای نوین, 2022 This study aims to identify parents’ motivations to do sharenting on Instagram. Also, it studies the way that parents feel responsible about the different examples of children’s privacy violations on this social media site. Different types of sharenting,
Seyed Mohamad Mahdizadeh Taleshi +1 more
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A Privacy Calculus Perspective [PDF]
, 2023 Sandhu, R. K., Vasconcelos-Gomes, J., Thomas, M. A., & Oliveira, T. (2023). Unfolding the Popularity of Video Conferencing Apps: A Privacy Calculus Perspective. International Journal Of Information Management, 68(February), 1-17. [102569].
Oliveira, Tiago +3 more
core +1 more source