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Triggering the Personalization Backfire Effect: The Moderating Role of Situational Privacy Concern [PDF]
Behavioral SciencesPersonalized marketing presents a powerful but delicate strategy, as its benefits can be negated by rising consumer privacy concerns. To illuminate this tension, this study investigates what causes personalization to fail, focusing on the interaction ...
Hyeongseok Kim, Seunghee Han
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Information privacy concern at individual, group, organization and societal level - a literature review [PDF]
Vilakshan (XIMB Journal of Management), 2021 Purpose – In today’s digitized environment, information privacy has become a prime concern for everybody. The purpose of this paper is to provide an understanding of information privacy concern arising because of the application of computer-based ...
Dillip Kumar Rath, Ajit Kumar
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Nursing students’ attitudes toward metaverse applications and their online privacy concerns: a correlational study [PDF]
BMC NursingBackground As digital technologies continue to evolve rapidly, interest in incorporating innovative platforms including the metaverse into nursing education has increased.
Üzeyir Solak +2 more
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Managing privacy in the digital economy
Fundamental Research, 2021 In this era of the digital economy, proper management of digital privacy is critical for end-users, service providers, platform vendors, and the government.
Chong Wang, Nan Zhang, Cong Wang
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