Results 191 to 200 of about 107,963 (285)

Product differentiation in the fruit industry: Lessons from trademarked apples

open access: yesAgribusiness, EarlyView.
Abstract We derive price premiums for patented or trademarked apple varieties, also known as “club apples,” compared to open‐variety apples. We use an expansive retail scanner dataset, along with unique data on apple taste characteristics, to estimate monthly club apple premiums for 2008–2018.
Modhurima Dey Amin   +3 more
wiley   +1 more source

“Bio‐based Plastic? Hm, I've Never Seen It!”—A mixed‐methods investigation into consumer preferences for different packaging material of fresh apples and tomatoes

open access: yesAgribusiness, EarlyView.
Abstract Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany.
Mira Lehberger   +2 more
wiley   +1 more source

Determining the influence of belonging to a wine protected designation of origin on profitability

open access: yesAgribusiness, EarlyView.
Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené   +2 more
wiley   +1 more source

How do both firm‐level resources and country‐level competitiveness shape the relationship between alliance portfolio diversity and radical innovation? A comparison between the food and other manufacturing industries

open access: yesAgribusiness, EarlyView.
Abstract This study examines how European food companies can operationally leverage the value created by strategic alliances into commercially viable products. More importantly, it emphasizes that the effects of alliance portfolio diversity (APD) on radical innovation performance can be achieved not only directly, but also via moderating roles, that is,
María Ancín   +2 more
wiley   +1 more source

An Evaluation of Patient Privacy Protection with Fuzzy Conjoint Analysis-A Case Study from Nurses' Perspective. [PDF]

open access: yesHealthcare (Basel)
Gürsel G   +7 more
europepmc   +1 more source

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