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Aim high, stay private: differentially private synthetic data enables public release of behavioral health information with high utility. [PDF]

JAMIA Open
Ghasemizade M, Lovato J, Danforth C, Dodds PS, Bloomfield LSP, Price M, Near J.   +6 more
europepmc   +1 more source

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The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
, Ronn Smith, Katrijn Gielens
exaly   +3 more sources

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

International Journal of Advertising, 2020
Increasingly, high-end retailers in various parts of the world are marketing premium private label products. This study examines the degree to which advertising can lead premium private labels to be perceived as luxurious and the factors that enhance ...
Jong-Ho Lee, Charles R Taylor
exaly   +2 more sources

Economics of Private Labels: A Survey of Literature

Journal of Agricultural and Food Industrial Organization, 2004
This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Vincent Réquillart
exaly   +3 more sources

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Els Gijsbrechts, Inge Geyskens, Katrijn Gielens   +2 more
exaly   +3 more sources

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly   +2 more sources

Private labels

British Food Journal, 2015
Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
openaire   +1 more source

The Value of Product Attributes, Brands and Private Labels: An Analysis of Frozen Seafood in Germany

Journal of Agricultural Economics, 2016
Frank Asche, Julia Bronnmann
exaly   +2 more sources

How social media shapes the fashion industry: The spillover effects between private labels and national brands

, 2020
Social media has become one of the major industrial marketing channels for companies. Because of the nature of social media, social media marketing produces a strong branding effect for small and medium enterprises (SMEs) in the fashion industry.
S. Hsiao, Yen-Yao Wang, T. Wang, T. Kao
semanticscholar   +1 more source