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Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
, 2017Katie Kelting +2 more
semanticscholar +1 more source
Students and Private Labels: Categories of Private Labels Buying by University Students
Hradec Economic Days, 2020openaire +1 more source
2014
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
openaire +1 more source
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
openaire +1 more source
Assesing the success of private labels online: differences across categories in the grocery industry
Electronic Commerce Research, 2018M. Arce-Urriza, Javier Cebollada
semanticscholar +1 more source
Private labels importance across different store loyalty stages: a multilevel approach
, 2017Rita Coelho do Vale, P. V. Matos
semanticscholar +1 more source
Warming up to private labels: Temperature impacts private label performance
Journal of RetailingJosh Lundberg, Daniel E. Chavez
openaire +1 more source
Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire
The impact of copycat packaging strategies on the adoption of private labels
, 2015Rita Coelho do Vale, P. V. Matos
semanticscholar +1 more source