Results 251 to 260 of about 3,062,276 (299)

Can we shop ourselves to a clean sea? An experimental panel approach to assess the persuasiveness of private labels as a private governance approach to microplastic pollution.

Marine Pollution Bulletin, 2020
In this study, we conducted an experimental panel survey in Norway, Germany and Portugal to explore consumers' willingness to pay more for products that are certified microplastic free.
A. Misund, R. Tiller, J. Canning‐Clode, M. Freitas, Jörn O Schmidt, Jamileh Javidpour   +5 more
semanticscholar   +1 more source

An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels

, 2020
The significant growth of Private Labels (PLs) has led to a growing competition between National Brand (NB) manufacturers, on the one hand, and retailers, on the other; while manufacturers strive to achieve enhanced customer loyalty through such measures
Parisa Assarzadegan, S. Hejazi, G. Raissi   +2 more
semanticscholar   +1 more source

Price Effects of Private Label Development

Journal of Agricultural & Food Industrial Organization, 2005
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation.
Bontemps, Christophe, Orozco, Valérie, Requillart, Vincent, Trévisiol, Audrey   +3 more
openaire   +4 more sources

Tapping the potential space-positioning of private labels

, 2020
The purpose of this study is to analyze the current scenario of private labels from consumers and retailers’ point of view and provide inputs to the retailers that will help them to increase their profitability. Profitability for retailers is a resultant
Veenu Sharma, Bhuvnesh Kedia, V. Yadav, Shreya Mishra   +3 more
semanticscholar   +1 more source

Extrinsic cues, perceived quality, and purchase intention for private labels

Asia Pacific Journal of Marketing and Logistics, 2019
Purpose Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels ...
Liu Yan, Fanc Xiaojun, Jie Li, Xuebing Dong   +3 more
semanticscholar   +1 more source

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Marketing science (Providence, R.I.)
We study when and why a platform may seek to give preference to its private label in sponsored advertising.
Fei Long, Wilfred Amaldoss
semanticscholar   +1 more source

In-store marketing of private labels: applying cue utilisation theory

, 2020
PurposeThe purpose of this study is to examine the effectiveness of in-store private label marketing to impact the attitude of consumers towards private label brands (PLBs) by influencing consumers' perceived quality variations between the PLBs and ...
Sita Mishra, Gunjan Malhotra, Garima Saxena   +2 more
semanticscholar   +1 more source

Innovation in eco-packaging in private labels

Innovation: Management, Policy and Practice, 2015
J. F. Jiménez-Guerrero, J. Gázquez-Abad, Guillermo Ceballos-Santamaría   +2 more
exaly   +2 more sources

Private label personality: applying brand personality to private label brands

The International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
openaire   +1 more source

Consumers’ purchase intention of private labels: The case of e‐retailers

Global Business and Organizational Excellence
In economically vulnerable situations such as the pandemic, private‐label products generate bigger appeal. The behavior of online private‐label consumers has remained understudied thus far, despite several studies suggesting that different channels lead ...
Sher Singh Yadav, S. Kar
semanticscholar   +1 more source