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Income inequality and consumer preference for private labels versus national brands
Journal of the Academy of Marketing Science, 2022Didem Kurt, F. Gino
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A Bibliometric Analysis of the Private Label Literature
2018This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals.
Sansone, Marcello +2 more
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2013
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
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This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
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Private Labels Revisited: Extending Framework of Private Label Choice
SSRN Electronic Journal, 2021openaire +1 more source
Premium and Value-Added Private Labels
2016The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in ...
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Medical device technology, 1998
Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
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Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
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Private labels and national brands: the case of India
International Journal of Business and Globalisation, 2021Sandeep Puri
exaly
The contribution of private labels
2009the purpose of this study is to deeply explore the relationship between private labels and trust and to identify possible positive spill-over in terms of consumer behavioral consequences. A multi-relational perspective that considers three different levels of trust is adopted.
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Consumer choices in agricultural markets with multitier collective labels and private brands
Agribusiness, 2022Zhifeng Gao
exaly