Results 291 to 299 of about 3,062,276 (299)

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of Marketing Research, 2010
Harald Van Heerde, Jan-Benedict Steenkamp, Inge Geyskens   +2 more
exaly  

TV advertising spillovers and demand for private labels: the case of carbonated soft drinks

, 2015
R. Lopez, Yizao Liu, Chen Zhu
semanticscholar   +1 more source

Australian retailers need to engage with private labels to achieve competitive difference

Asia Pacific Journal of Marketing and Logistics, 2003
exaly  

Private labels : the influence of private label tiers on store loyalty

2010
openaire   +1 more source

Shelf space management of private labels: a case study in Spanish retailing

Journal of Retailing and Consumer Services, 2005
exaly  

Premium private label buyers versus standard private label buyers : a profile of the premium private label buyer

2010
openaire   +1 more source

Fighting Private Label

2005
Steenkamp, J.E.B.M., Geyskens, I., Koll, O., Gielens, K., Lewis, H.   +4 more
openaire   +1 more source

How profitable are private labels? : the strategic role of private labels for retailers

2010
openaire   +1 more source

Private Label Brands

openaire   +1 more source