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How profitable are private labels? : the strategic role of private labels for retailers
, 2010 openaire +1 more source
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The Future of Private Labels: Towards a Smart Private Label Strategy
Journal of Retailing, 2021Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
Katrijn Gielens +6 more
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British Food Journal, 2015
Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
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Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
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Private label personality: applying brand personality to private label brands
The International Review of Retail, Distribution and Consumer Research, 2015Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
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Private Labels gewinnen durchweg
Lebensmittel Zeitung, 2023Nach zwei relativ mageren Pandemie-Jahren sind dem Handel deutliche Zugewinne im Geschäft mit seinen selbst kreierten und geführten Labels gelungen. Die Rückeroberung von Marktanteilen ist gleichermaßen Vollsortimentern und Discountern zuzuschreiben.
Robert Kecskes, Manuela Michel
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2016
The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo +4 more
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The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo +4 more
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Price Effects of Private Label Development
Journal of Agricultural & Food Industrial Organization, 2005We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation.
Bontemps, Christophe +3 more
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Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I. +2 more
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Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I. +2 more
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2016
The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez +2 more
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The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez +2 more
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Teuerungswelle treibt Private Labels an
Lebensmittel Zeitung, 2022Während Auswirkungen der Corona-Pandemie weiterhin zu spüren sind, hat sich für die Konsumenten die stark gestiegene Inflationsrate – in den vergangenen Wochen noch forciert durch den Krieg in der Ukraine – zu einem wichtigen Thema entwickelt. Der Handel bewegt sich mit seinen Handelsmarken in einem fordernden Umfeld.
Jörg Konrad, Christian Lattmann
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