Results 271 to 280 of about 33,753 (311)
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2016
Although they were devised as a low price positioning choice for consumers concerned by food products prices, recently most private labels have developed a specific differential positioning, some of them priming quality, some priming other non-price related factors. A few of these factors can be best related to certain brands.
Rafael Marañón, María Puelles Gallo
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Although they were devised as a low price positioning choice for consumers concerned by food products prices, recently most private labels have developed a specific differential positioning, some of them priming quality, some priming other non-price related factors. A few of these factors can be best related to certain brands.
Rafael Marañón, María Puelles Gallo
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MACROECONOMIC DETERMINANTS OF PRIVATE LABEL PENETRATION
International Journal of Management Cases, 2011Private label market share is growing. Europe, long held to be near saturation in private label share, is showing surprising strength. Eastern Europe's private label share has grown to almost 1 in every 5 dollars spent in food stores for private label, and South America and Asia are showing unexpected strength.
John L. Stanton, Martin Meloche
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Profiling Private-Label Avoiders
2016Many food retailers offer private-label products because of the strategic benefits they provide. Growing private-label sales could be advantageous for both retailers and private-label manufacturers. Conventional wisdom leads us to believe it would be ineffective to use traditional market segmentation and targeting to grow private-label sales because ...
Larson, Ronald B., Larson, Ronald B.
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Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
Journal of Marketing, 2013The authors show how new realities in the private-label (PL) landscape, including differential PL-sourcing relationships and differentiated, three-tiered PL portfolios, affect the gross margins that retailers realize on their PLs. In addition, they examine the moderating role of the identity of the PL supplier (dual brander vs.
ter Braak, Anne +2 more
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Medical device technology, 1998
Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
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Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
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Private Labels punkten prächtig
Lebensmittel ZeitungHandelsmarken schwimmen auf einer Erfolgswelle. Getrieben wird die Entwicklung einerseits von der Stellung als preiswerte Ausweichmöglichkeit in Zeiten hoher Inflation und andererseits vom immer ausgefeilteren Eigenmarkenportfolio der Händler.
Christian Lattmann, Konrad Murmann
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The contribution of organic private label products to private label share outcomes
European Journal of MarketingPurpose The growing demand for sustainable consumption motivates retailers to consider including organic private label products in private label assortments to attract and serve health and environmentally conscious consumers, while also possibly improving the image of the private label brand as well.
Jake Hoskins +2 more
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Private label: Vriend of Vijand? (Private Label: Friend or Enemy?)
19974 p.
Verhoef, P.C. +2 more
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2013
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
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This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
openaire +1 more source
Journal of Brand Management, 2011
Researchers suggest that private label penetration is due to the degree of retailer power over suppliers and the level of retailers’ concentration (Tarzijan, 2004). While true for some countries, this is not the case in Australia, where the retailer concentration is one of the highest in the world (two retailers hold 74 per cent of the grocery market ...
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Researchers suggest that private label penetration is due to the degree of retailer power over suppliers and the level of retailers’ concentration (Tarzijan, 2004). While true for some countries, this is not the case in Australia, where the retailer concentration is one of the highest in the world (two retailers hold 74 per cent of the grocery market ...
openaire +2 more sources