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THE EFFECTIVENESS OF GREEN ADVERTISING: INFLUENCES OF CLAIM SPECIFICITY, PRODUCT'S ENVIRONMENTAL RELEVANCE AND CONSUMERS' PRO-ENVIRONMENTAL ORIENTATION [PDF]
, 2012 This study investigates the influences of claim specificity, the product's environmental relevance, and the respondents' proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements for two product categories (laundry machines as a high ...
Umit Alniacik, Cengiz Yilmaz
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Journal of Cleaner Production, 2019
Abstract The paper deals with the topic of project orientation of organizations and their relationship with pro-environment behavior. It studies the relation between project orientation and pro-environmental behavior using a questionnaire method to collect the data from small, medium and large-sized Slovak companies. In the context of climate change,
Vladimir Bolek, Branislav Zágoršek
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Abstract The paper deals with the topic of project orientation of organizations and their relationship with pro-environment behavior. It studies the relation between project orientation and pro-environmental behavior using a questionnaire method to collect the data from small, medium and large-sized Slovak companies. In the context of climate change,
Vladimir Bolek, Branislav Zágoršek
exaly +2 more sources
International Journal of Sustainability in Higher Education
Purpose This study aims to find out the role of green curriculum (GC) in making a green generation (GG) and ensuring sustainability. The study considers the green curriculum a key factor for understanding environmental values orientation (EVO) and adopting pro-environmental behaviors (Pr-EnB) for social, economic, human and environmental ...
Likun Ni +2 more
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Purpose This study aims to find out the role of green curriculum (GC) in making a green generation (GG) and ensuring sustainability. The study considers the green curriculum a key factor for understanding environmental values orientation (EVO) and adopting pro-environmental behaviors (Pr-EnB) for social, economic, human and environmental ...
Likun Ni +2 more
exaly +2 more sources
Business Strategy and the Environment
ABSTRACT Fostering employees' pro‐environmental behaviors (PEBs) is critical for addressing environmental degradation, as these behaviors can extend beyond the workplace to personal, organizational, and societal contexts. Drawing on the theory of planned behavior, we examined how employees' PEBs are influenced by their positive or ...
Morgan X Yang
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ABSTRACT Fostering employees' pro‐environmental behaviors (PEBs) is critical for addressing environmental degradation, as these behaviors can extend beyond the workplace to personal, organizational, and societal contexts. Drawing on the theory of planned behavior, we examined how employees' PEBs are influenced by their positive or ...
Morgan X Yang
exaly +2 more sources
Utilization of voluntary pro-environmentally oriented instruments in the educational process
2017 15th International Conference on Emerging eLearning Technologies and Applications (ICETA), 2017In the last decades, there is rising importance of standardisation in the field of systems of environmental management, auditing, environmental labelling, evaluation of environmental performance and life cycle of the product, environmental communication, and integration of environmental aspects into product design and development, and greenhouse gas ...
Miroslav Rusko, Ervin Lumnitzer
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Personal characteristics such as populism, conspiracy theories, and political orientation have an impact on citizens' decision to engage in sustainable behaviors (Van der Linden, 2015; Prasad, 2019; Evensen, 2019; Lamb et al., 2020; Giuliani & Presaghi, 2023).
Agnese Giuliani, Fabio Presaghi
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Personality and Individual Differences, 2023
This study aims to investigate the associations between the Dark Triad personality (DTP), the Light Triad personality (LTP), and pro-environmental behavior (PEB), and the mediating roles of value orientations (biospheric, egoistic, and altruistic values) in these relationships.
KAYNAK MALATYALI, MERYEM +3 more
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This study aims to investigate the associations between the Dark Triad personality (DTP), the Light Triad personality (LTP), and pro-environmental behavior (PEB), and the mediating roles of value orientations (biospheric, egoistic, and altruistic values) in these relationships.
KAYNAK MALATYALI, MERYEM +3 more
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International Journal of Environment and Waste Management, 2021
Abstract: single-use plastic shopping bags; green shopping bags; green ...
Muposhi, Asphat +2 more
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Abstract: single-use plastic shopping bags; green shopping bags; green ...
Muposhi, Asphat +2 more
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Journal of Marketing Management, 2021
Young people are key actors in the transition to more sustainable lifestyles and consumption patterns. Therefore, it is important to understand how environmental values and behaviours change in the transition from youth to young adulthood. In this paper, we trace the development of a pro-environmental orientation from late adolescence through emergent ...
Alice Grønhøj, Marco Hubert
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Young people are key actors in the transition to more sustainable lifestyles and consumption patterns. Therefore, it is important to understand how environmental values and behaviours change in the transition from youth to young adulthood. In this paper, we trace the development of a pro-environmental orientation from late adolescence through emergent ...
Alice Grønhøj, Marco Hubert
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Social Marketing Quarterly
Background Despite sustained social marketing and public communication efforts in Vietnam promoting waste reduction, plastic-use reduction, and greener mobility, behaviour change remains uneven. Prior research using the theory of planned behaviour (TPB) shows that attitude and perceived behavioural control (PBC)
Tinh Thi Duong +3 more
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Background Despite sustained social marketing and public communication efforts in Vietnam promoting waste reduction, plastic-use reduction, and greener mobility, behaviour change remains uneven. Prior research using the theory of planned behaviour (TPB) shows that attitude and perceived behavioural control (PBC)
Tinh Thi Duong +3 more
openaire +1 more source