“Green to be seen” and “brown to keep down”: Visibility moderates the effect of identity on pro-environmental behavior
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Modeling tourists’ pro-environmental behavior: a combination of the value-belief-norm theory and environmental identity theory
Planting trees in the metaverse changes self-identity and improves pro-environmental interests and attitudes towards the physical world
