Results 31 to 40 of about 1,604 (118)

Analysis of the causes, psychological mechanisms, and coping strategies of short video addiction in China. [PDF]

open access: yesFront Psychol
Short video addiction refers to the uncontrollable desire of users to watch short videos, leading to significant behavioral loss of control or attention disorders, which in turn result in difficulties in social interaction, learning, and work adaptation.
Liao M.
europepmc   +3 more sources

“No Offense but Have You Considered Dieting?” : A Content Analysis of Weight Bias in Mukbanger Comments on TikTok [PDF]

open access: yes, 2023
This thesis examines the occurrence of weight bias in comments received by mukbang creators on the short form video platform TikTok. Weight bias refers to negative attitudes and beliefs that are based on a person's size or weight and these can include ...
Karjalainen, Petra
core  

Performing Anorexia on YouTube: The Aesthetics, Narratives, and Functions of Video Testimonials [PDF]

open access: yes, 2021
This thesis examines anorexia video testimonials uploaded to YouTube by women. By focusing on three major sub-genres - confessionals, food videos, and life stories - this research brings new awareness to the ways women can use the platform to make ...
Loewen, Rachel
core   +2 more sources

Examining Stickiness Behavior in TikTok Live Streaming Through the Lens of Sociotechnical Systems: An Asymmetric Approach Utilizing Fuzzy Set Qualitative Comparative Analysis

open access: yesHuman Behavior and Emerging Technologies, Volume 2025, Issue 1, 2025.
This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers (N = 665) and complementing these configurational results with a
Wen-Ling Hsu   +5 more
wiley   +1 more source

Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM

open access: yesSustainability, 2023
The purpose of this research is to examine the precursors of a social media user’s purchase intention and intention to watch mukbang content. This study collected empirical data from 399 social media users who had viewed mukbang content and used smart ...
Hyo Geun Song
semanticscholar   +1 more source

A Brief History of China’s Livestreaming Industry:Evolution Along with State-Business Interactions

open access: yes, 2023
In contemporary China, livestreaming is one of the most popular communication technologies, continuously shaping the digital media landscape. In order to trace the evolution of China’s livestreaming industry, this study first situates it in the broader ...
Ye, Zhen
core   +3 more sources

The Relationship Between Watching Mukbang (Eating Show), Eating Behaviors, and Anthropometric Parameters in Iranian Female Students

open access: yesJournal of research in health sciences, 2023
Background: With the increasing watching of programs such as Mukbang, the study of eating behaviors and anthropometric parameters and their relationship with Mukbang should be considered to prevent chronic diseases and eating disorders.
Fatemeh Manafi Anari, S. Eghtesadi
semanticscholar   +1 more source

An exploratory content analysis of comments and thumbnails of YouTube mukbang videos using computational methods [PDF]

open access: yes
Mukbang continues to thrive on YouTube, originating as a trend but ultimately becoming ingrained in a cultural phenomenon. Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate.
Kim, Hyun Ji, M.A.
core   +2 more sources

WATCHING ATTITUDE FACTORS IN DELIVERING MUKBANG SHOWS

open access: yesJOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB), 2023
Mukbang is an opportunity to find sustenance. This research using 8 concepts consisting of attraction in delivery, voyeurism mediation, perceptions of novelty, loneliness, health awareness, collectivity, social normatives and intentions watch. This study
Zenyt Styawan, Danang Sangga Buwana
semanticscholar   +1 more source

The factors that influence youth consumption of junk food / Nur Shahirah Shamsol and Nur Nadia Maisarah Mohd Fisol [PDF]

open access: yes, 2023
The rapid development of technology in the food industry has increased the number of junk food products consisting of various types and flavors. Moreover, the number of junk food consumers among the youth is also increasing along with the food industry's
Mohd Fisol, Nur Nadia Maisarah   +1 more
core  

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