Results 31 to 40 of about 1,690 (106)

A Brief History of China’s Livestreaming Industry:Evolution Along with State-Business Interactions

open access: yes, 2023
In contemporary China, livestreaming is one of the most popular communication technologies, continuously shaping the digital media landscape. In order to trace the evolution of China’s livestreaming industry, this study first situates it in the broader ...
Ye, Zhen
core   +3 more sources

Māori food culture and wellbeing on TikTok: a content and thematic analysis

open access: yesKōtuitui: New Zealand Journal of Social Sciences Online, Volume 20, Issue 4, Page 763-780, December 2025.
ABSTRACT We examined content posted on TikTok on the topic of kai Māori (traditional food and associated customs of the indigenous people of Aotearoa New Zealand) to inform strengths‐based approaches to health promotion in Māori communities. We conducted a content analysis of 100 unique TikTok videos labelled with the hashtags #kai and #Maori and coded
Nikki Renall, Lisa Te Morenga
wiley   +1 more source

Utilising Pacific Methodologies to Develop Loto Malie (Contented Heart): A Youth‐Focused Cultural Intervention With a Digital Twist

open access: yesAsia Pacific Viewpoint, Volume 66, Issue 3, Page 399-410, December 2025.
ABSTRACT This article showcases the application of Pacific methodologies in developing Loto Malie (contented heart), a culturally grounded clinical intervention focused on Pacific youth wellbeing in Aotearoa, New Zealand. Unlike conventional Western approaches to mental health, Loto Malie incorporates faith and culture into a therapeutic framework. The
Taulaga Auva'a‐Alatimu   +2 more
wiley   +1 more source

Tingles and Society: The Emotional Experience of ASMR as a Social Phenomenon

open access: yesSociological Inquiry, Volume 95, Issue 3, Page 612-631, August 2025.
ASMR (“Autonomous Sensory Meridian Response”) is commonly defined as an emotional experience of a tingling sensation in the head and neck. It is said to be triggered by certain auditory, visual, interpersonal, tactile, and often socially intimate stimuli. A great many people around the world reportedly experience ASMR regularly.
Michael Grothe‐Hammer
wiley   +1 more source

Examining Stickiness Behavior in TikTok Live Streaming Through the Lens of Sociotechnical Systems: An Asymmetric Approach Utilizing Fuzzy Set Qualitative Comparative Analysis

open access: yesHuman Behavior and Emerging Technologies, Volume 2025, Issue 1, 2025.
This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers (N = 665) and complementing these configurational results with a
Wen-Ling Hsu   +5 more
wiley   +1 more source

An exploratory content analysis of comments and thumbnails of YouTube mukbang videos using computational methods [PDF]

open access: yes
Mukbang continues to thrive on YouTube, originating as a trend but ultimately becoming ingrained in a cultural phenomenon. Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate.
Kim, Hyun Ji, M.A.
core   +2 more sources

The Relationship Between Watching Mukbang (Eating Show), Eating Behaviors, and Anthropometric Parameters in Iranian Female Students

open access: yesJournal of research in health sciences, 2023
Background: With the increasing watching of programs such as Mukbang, the study of eating behaviors and anthropometric parameters and their relationship with Mukbang should be considered to prevent chronic diseases and eating disorders.
Fatemeh Manafi Anari, S. Eghtesadi
semanticscholar   +1 more source

WATCHING ATTITUDE FACTORS IN DELIVERING MUKBANG SHOWS

open access: yesJOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB), 2023
Mukbang is an opportunity to find sustenance. This research using 8 concepts consisting of attraction in delivery, voyeurism mediation, perceptions of novelty, loneliness, health awareness, collectivity, social normatives and intentions watch. This study
Zenyt Styawan, Danang Sangga Buwana
semanticscholar   +1 more source

The Research on the Influence of Watching Mukbang on Chinese Social Networking Platforms upon the Appetite of Chinese Audience

open access: yesLecture Notes in Education Psychology and Public Media, 2023
Owing to rapid speed of information dissemination by online media and the richness of information content, eating show which rises in South Korea has also become a kind of fashion in China.
Yutong Qin
semanticscholar   +1 more source

The factors that influence youth consumption of junk food / Nur Shahirah Shamsol and Nur Nadia Maisarah Mohd Fisol [PDF]

open access: yes, 2023
The rapid development of technology in the food industry has increased the number of junk food products consisting of various types and flavors. Moreover, the number of junk food consumers among the youth is also increasing along with the food industry's
Mohd Fisol, Nur Nadia Maisarah   +1 more
core  

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